Global Integrated Marketing Program Manager

ServiceNow - Addison, TX

Full-time - Mid Level

Addison, TX

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Global Marketing Integrated Program Manager at ServiceNow is responsible for orchestrating and managing the operations that support the design, execution, and performance of key global marketing programs and campaigns. This role involves leading cross-functional efforts to create integrated marketing plans aimed at building brand awareness, driving pipeline and revenue, and enhancing post-purchase engagement. The ideal candidate will possess strong project management skills and extensive experience in marketing programs, with a focus on collaboration across various marketing disciplines.

Responsibilities

• Facilitate the development and execution of global integrated marketing plans that support brand awareness and demand generation.
• Lead cross-functional working sessions, managing agendas, working files, action items, and plan components.
• Design and manage comprehensive project plans, including campaign roadmaps and deliverables timelines.
• Manage the overall plan budget, coordinating with agencies and internal finance teams for SOWs, POs, and invoices.
• Ensure marketing plans are measured as part of the organization's overall business rhythm and QBRs.
• Drive internal communications to ensure visibility of the plan to appropriate audiences, providing regular updates to Marketing leadership.
• Hold cross-functional teams accountable for the execution and performance of the aligned plan.

Requirements

• Proven marketing program management experience with excellent project planning skills.
• Experience in driving, designing, or executing integrated marketing programs and campaigns.
• Understanding of marketing campaign performance and its translation into business impact.
• Strong stakeholder management skills with the ability to lead by influence for cross-functional collaboration.
• Strong written and verbal communication skills, capable of translating marketing concepts into business impact.
• Experience in marketing campaign and program management within the enterprise software industry is preferred.
• Bachelor's degree with 8+ years of marketing experience.