Global Integrated Marketing Program Sr Manager

$140,000 - $245,000/Yr

ServiceNow - San Diego, CA

Full-time - Senior

San Diego, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Global Integrated Marketing Program Sr Manager is responsible for orchestrating and managing the operations that support the design, execution, and performance of ServiceNow's key global marketing programs and campaigns. This role involves leading cross-functional efforts to create integrated marketing plans aimed at enhancing brand awareness, driving pipeline and revenue, and facilitating post-purchase activities. The ideal candidate will possess strong project management skills and extensive experience in marketing programs, with a focus on collaboration across various marketing disciplines.

Responsibilities

• Facilitating and leading cross-functional working sessions, managing agendas, working files, action items, and plan components.
• Designing and managing the comprehensive project plan, including the campaign roadmap and deliverables timelines.
• Managing the overall plan budget details, including working with agencies and internal finance teams to complete SOWs, POs, and invoices.
• Ensuring marketing plans are measured as part of the organization's overall rhythm of the business and QBRs.
• Designing and driving internal communications to ensure visibility of the plan to appropriate audiences, providing regular updates to Marketing leadership on plan and risks.
• Holding cross-functional teams accountable for the execution and performance of the aligned plan.

Requirements

• Proven marketing program management experience, including excellent project plan skills.
• Experience driving, designing, or executing integrated marketing programs and/or campaigns.
• Understanding of marketing campaign performance and ability to translate it into business impact.
• Strong stakeholder management skills with the ability to lead by influence to successfully drive cross-functional collaboration.
• Strong written and verbal communication skills with the ability to translate marketing speak into business impact.
• Marketing campaign and program management experience within the enterprise software industry is preferred.
• Bachelor's degree with 12+ years of marketing experience.

Benefits

• Base pay of $140,000 - $245,000, plus equity (when applicable) and variable/incentive compensation.
• Health plans, including flexible spending accounts.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Matching donations.
• Flexible time away plan.
• Family leave programs.