Global ISV Marketing Manager, AWS Marketing

$72,600 - $155,200/Yr

Amazon - Austin, TX

Full-time - Mid Level

Austin, TX

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Global ISV Marketing Manager at Amazon Web Services (AWS) is responsible for developing and executing marketing strategies for Independent Software Vendor (ISV) accounts worldwide. This role focuses on engaging high-potential customers who are not yet fully utilizing AWS solutions, with the goal of transforming them into key ISV customers. The position requires collaboration with regional stakeholders and a strong ability to navigate complex environments while implementing innovative marketing strategies.

Responsibilities

• Support the definition and maintenance of the ISV Greenfield target-account list to develop the next wave of top accounts
• Develop global-to-local programs exclusively for ISV Greenfield accounts and drive the success of major activities across diverse international markets
• Create and implement a comprehensive marketing plan to drive the acquisition and development of Greenfield Software Companies, increasing penetration and market share
• Conceptualize and manage multi-channel marketing campaigns, including paid media, nurture campaigns and cross/up-selling programs, dedicated to the marketing funnel conversion goals
• Collaborate with the broader Segments Marketing organization to develop joint marketing plans for ISVs customers
• Analyze market trends and competitor activities relevant to Software Companies
• Work closely with the Audience Content team to produce compelling ISV content for various marketing channels, including website, social media, and email campaigns
• Monitor and report on key performance indicators (KPIs) for marketing activities
• Stay up-to-date with emerging technologies and industry trends relevant to the ISV segment audience.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 5+ years of experience in technology marketing, preferably in the ISV or cloud computing space
• Proven track record of developing and executing successful global marketing programs
• Experience with marketing automation tools and CRM systems
• Understanding of digital marketing, content marketing, and social media trends.

Nice-to-haves

• Experience designing and executing joint marketing plans with strategic alliance stakeholders with global footprint
• Experience driving direction and alignment with large cross-functional teams and agency partners
• ISV (Independent Software Vendor) ecosystem experience.

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible working culture to support work-life balance
• Mentorship and career growth opportunities
• Diversity and inclusion initiatives.