Global Lead Product Marketing Manager

$137,500 - $203,000/Yr

LiveRamp - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Global Lead Product Marketing Manager at LiveRamp will spearhead marketing initiatives for the Connectivity product portfolio, focusing on activation and addressability. This role involves collaborating with cross-functional teams to develop and execute go-to-market strategies, ensuring clear and compelling product positioning and messaging. The manager will serve as a subject matter expert, crafting narratives that resonate with customers and drive engagement while tracking key performance indicators to measure success.

Responsibilities

• Develop and execute go-to-market strategies for new products and features within the Connectivity portfolio.
• Ensure cross-functional alignment across product, pricing, marketing, commercial, and data ethics teams.
• Collaborate with peer PMMs and Solutions Marketers on cross-portfolio offerings and messaging.
• Craft compelling product narratives that address customer and market needs.
• Produce high-impact external content across various mediums, including thought leadership and use cases.
• Manage the product marketing portfolio across the product lifecycle, ensuring success post-launch.
• Train commercial teams and provide internal educational resources.
• Serve on key LiveRamp initiatives and events like semi-annual platform launches and RampUp.
• Track and report on key product and marketing KPIs.

Requirements

• Proven B2B/SaaS product marketer with 8+ years of experience.
• Deep industry knowledge of marketing and advertising.
• Project management expertise with strong organizational skills.
• Customer-centric approach with understanding of buyer personas and customer journeys.
• Experience working closely with product management, sales, and marketing teams.
• Strong business acumen to translate product capabilities into business value.
• Highly collaborative team player.

Nice-to-haves

• MBA
• Experience interfacing with a global team.

Benefits

• Work with talented, collaborative, and friendly people.
• Enjoy catered meals, boundless snacks, and food trucks.
• Participate in in-person and virtual events such as game nights and happy hours.
• Flexible paid time off and options for working from home.
• Paid parental leave.
• Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
• 401K matching plan.
• RampRemote program to assist in setting up a home office.