Global Lifecycle Marketing Manager

Qualtrics - Seattle, WA

Full-time - Mid Level

Hybrid - Seattle, WA

1,001-5,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Global Lifecycle Marketing Manager at Qualtrics is responsible for driving customer engagement, retention, and conversion through effective lifecycle marketing strategies. This role focuses on leveraging data-driven insights to enhance global marketing efforts, ensuring that communications are personalized and impactful for diverse audience segments. The position requires collaboration across departments to align marketing initiatives with broader business goals, while also providing opportunities for professional growth and skill development.

Responsibilities

• Develop and execute comprehensive email marketing campaigns focused on different stages of the customer journey.
• Implement and optimize marketing automation processes to enhance campaign efficiency and effectiveness.
• Create targeted segmentation strategies to ensure personalized communication to various customer groups.
• Analyze campaign performance metrics and generate reports to inform ongoing strategy and improvements.
• Collaborate with integrated marketing, field marketing, marketing technology insights and campaign operations teams to align messaging and promote a cohesive brand experience.
• Stay updated on industry trends and best practices to continuously enhance lifecycle marketing efforts.

Requirements

• Minimum 5 years of hands-on experience in email marketing and marketing automation platforms.
• Strong project management skills and ability to coordinate and action multiple requests at a given time.
• Demonstrable experience in segmentation strategy and customer journey mapping.
• Strong analytical skills with a data-driven mindset and experience in performance tracking.
• Excellent attention to detail, with a focus on delivering high-quality campaigns.
• Experience in cross-functional collaboration and communication within a global team.
• A degree in Marketing, Business, or a related field is preferred.

Nice-to-haves

• Marketo experience/certification is a plus.

Benefits

• Incredible work environment - you can wear jeans and bring your dog to the office, anytime.
• Quarterly team activities, winter and summer parties, and lots of Qualtrics swag.
• Catered lunch.
• Focus Fridays - no meetings!
• Regular team bonding, including monthly happy hours.
• Hybrid work model allowing flexibility in work location.