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Global Market Management (GMM) is accountable for the strategies and the profitable growth of their market segments. They are the business leader and "thought leader" for their markets and an authority on the value chain from H&V to the end-user. They are responsible for understanding the market trends and applications, beyond frontline customers, and the broader competitive landscape. They are charged with developing and executing strategies that position H&V as the solutions leader. They work closely with customers along the value chain, Sales, Product Management, and Technology to define product requirements, multi-generation application plans, and product positioning to ensure strong value propositions. Global Market Management is responsible for supporting the global commercial teams to deliver growth.