Global Marketing and Digital Director, Centrum

$201,155 - $290,100/Yr

Haleon - Warren, NJ

Full-time - Senior

Warren, NJ

About the position

The Global Marketing & Digital Director at Haleon will lead the marketing strategy for the Centrum brand, focusing on building brand purpose and driving business growth through innovative digital marketing initiatives. This role requires a blend of strategic vision, digital expertise, and team leadership to enhance brand engagement and performance across various platforms and channels.

Responsibilities

• Define the long-term vision and strategic growth plan for the brand.
• Articulate the 'where to play' choices for the brand.
• Build and act against a clear brand heart and purpose.
• Shape all elements of brand strategy including human experience journey mapping and brand architecture.
• Develop global marketing initiatives to drive business growth and ensure consumer connections align with the enterprise purpose.
• Develop a connections eco-system that identifies compelling connection points with target audiences.
• Lead and deliver compelling brand ideas that drive both long-term brand health and short-term campaign impact.
• Ensure the brand idea translates seamlessly across platforms and channels.
• Deliver toolkits that service the brand's always-on requirements alongside specific campaign needs.
• Understand and lead the global search strategy across paid, owned, and earned media.
• Lead global learning agendas to unlock growth opportunities.

Requirements

• Bachelor's Degree
• World class brand building experience including growth opportunity identification and brand stewardship.
• Ability to set clear and compelling vision for growth and influence global alignment.
• Proven ability to lead and deliver world-class digital strategy and communication.
• Exceptional relationships with regional and local management and marketing teams.
• Demonstrated ability to lead complex projects with successful outcomes in a matrix organization.
• Highly developed commercial acumen with experience in P&L/budget management.

Nice-to-haves

• MBA or Related Qualification
• Outstanding influencing, interpersonal, presentation and communication skills.

Benefits

• Generous 401(k) plan
• Tuition reimbursement
• 6 months paid parental leave
• Healthcare programs with most medical coverage paid by the company
• Discretionary bonus based on key business performance