Global Marketing Campaign Manager

$91,112 - $114,888/Yr

Blue Yonder Group - Dallas, TX

Full-time - Mid Level

Remote - Dallas, TX

5,001-10,000 employees

About the position

Blue Yonder is seeking an experienced Global Marketing Campaign Manager to lead the design and execution of impactful marketing campaigns for its supply chain management SaaS software. This role involves creating in-market messaging, aligning strategies with targeted audiences, and driving demand growth within new and existing accounts. The successful candidate will collaborate with cross-functional teams to ensure campaign alignment with business goals and maximize lead generation.

Responsibilities

• Lead the design and creation of end-to-end marketing campaigns that maximize lead generation.
• Build knowledge of Blue Yonder's solutions, target markets, audiences, and decision-making processes.
• Analyze market and portfolio coverage to identify campaign opportunities and define target audiences.
• Determine the ideal channel mix for campaigns, including content marketing, paid media, and email.
• Create customer-centric in-market messages and campaign assets that communicate Blue Yonder's value.
• Develop campaign briefs and work with internal creative teams and agencies to translate visions into assets.
• Collaborate with internal marketing teams to share campaign plans and optimize results.
• Work with field marketing and analytics teams to understand campaign performance and optimize strategies.

Requirements

• Bachelor's degree in Business, Marketing, or a related field or at least 5+ years of experience in B2B software marketing or demand generation.
• Proven track record of designing and creating integrated marketing campaigns that drive pipeline and revenue.
• Knowledge of best practices in B2B marketing, demand generation, and lead conversion programs.
• Excellent analytical skills and data-driven thinking.
• Exceptional communication, collaboration, and presentation skills.
• Positive, self-starter with a drive to succeed in a fast-paced environment.
• Organizational skills to manage multiple projects with flawless execution.
• Excellent project management skills.

Nice-to-haves

• Enterprise SaaS or supply chain marketing experience is a major plus.

Benefits

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• Voluntary benefits such as Legal Plans, Accident and Hospital Indemnity, Pet Insurance and more