Global Marketing Communications Manager/Director

Hesai Group - Palo Alto, CA

Full-time - Mid Level

Palo Alto, CA

Transportation Equipment Manufacturing

About the position

The position involves managing public relations for Hesai in the US and European markets. This includes developing co-PR campaigns with customers and partners, writing press releases, maintaining media relations, hosting press events, and managing crises through collaboration with the HQ team and PR agency. The role also requires working closely with HQ teams to localize major news and product marketing materials into English and amplifying them in the US and European markets. Additionally, the candidate will create various product marketing materials to advertise the company's leading technologies and manufacturing capabilities. The responsibilities extend to coordinating with US and European sales teams to support business growth by generating sales enablement content such as brochures and PPT slides, creating digital marketing campaigns, and managing co-marketing opportunities including case studies and webinars. The candidate will also maintain the US and Europe event calendar, manage trade show exhibitions from experience to logistics, and create marketing campaigns leveraging major events, which will require business travel. Furthermore, the role includes supervising social media content and SEO/SEM campaigns.

Responsibilities

• Manage public relations for Hesai in the US and European markets.
• Develop co-PR campaigns with customers and partners.
• Write press releases and maintain media relations.
• Host press events and manage crises in collaboration with HQ team and PR agency.
• Localize major news and product marketing materials into English.
• Create various product marketing materials to advertise technologies and manufacturing capabilities.
• Coordinate with US and European sales teams to support business growth.
• Generate sales enablement content such as brochures and PPT slides.
• Create digital marketing campaigns and manage co-marketing opportunities.
• Maintain the US and Europe event calendar and manage trade show exhibitions.
• Create marketing campaigns leveraging major events and manage logistics for trade shows.
• Supervise social media content and SEO/SEM campaigns.

Requirements

• 5+ years of B2B marketing or PR experience, with campaign development and execution experience.
• Familiarity with mainstream digital channels.
• Experience in technology or automotive is preferred.
• Excellent communication skills including speaking and writing.
• Fast learner, self-driven, highly responsible, and team spirit.
• Can-do attitude.
• Experience in cross-country team collaboration is a plus.
• Familiarity with selling opto-mechatronic/sensor solutions (Lidar/Camera/3D systems).