Global Marketing Director, Product Management

BD - Sparks, MD

Full-time - Senior

Sparks, MD

Miscellaneous Manufacturing

About the position

We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us. The Global Marketing Director, Product Management at BD Diagnostic Solutions (DS) will lead and coach a global product management team and engage with cross-functional teams to deliver customer-focused, portfolio management decisions for the BD BACTEC (blood culture and TB), ID/AST, BD Kiestra, and manual clinical microbiology product lines for customers around the world, generating profitable growth for the BD DS Microbiology business. He/she is accountable for setting the strategic direction and executing the strategy globally with close collaboration with regional business teams for product lifecycle management, professional services, and downstream marketing for select product lines. This includes partnering closely with internal teams such as operations, quality, and R&D. He/she is accountable for the global financial performance. Directly reporting to the Global Marketing Director includes (4) Global Product Managers. The role requires leading change and driving profitable growth for the Platform through a focus on Microbiology portfolio management, embedding a strong customer-centric focus into portfolio and resource decisions. The successful candidate will drive product life cycle management strategies, decisions, and regional execution, ensuring alignment of Global Business Platform strategic objectives with the overall Microbiology Business Group and DS BU's strategic imperatives. The position also involves supporting the ASR (strategic planning) and budgets, determining forecasts, and delivering on the financial performance of the business platform jointly with the VP, Microbiology Platform Leader.

Responsibilities

• Leads change and drives profitable growth for the Platform through focus on Microbiology portfolio management.
• Drives product life cycle management strategies, decisions, and regional execution.
• Ensures alignment of Global Business Platform strategic objectives with the overall Microbiology Business Group and DS BU's strategic imperatives.
• Works closely with other Global Marketing Directors in the Microbiology platform, the Global DS organization, and regional partners to implement strategy and deliver financial performance.
• Supports the ASR (strategic planning) and budgets, determining forecasts and delivering on the financial performance of the business platform jointly with the VP, Microbiology Platform Leader.
• Runs global supply, demand and SIOP process in collaboration with regional partners.
• Supports regional execution of product lines via downstream tactics and tools.
• Successfully partners and collaborates with regional business leaders, R&D, Medical Affairs, Scientific Affairs, Business Development, and other functions to ensure development and execution of a solutions strategy.
• Leads and supports resource decisions for associate career development recognizing that leadership happens at all levels and in line with critical capabilities for BD and BD DS.
• Partners with leadership on portfolio strategy, product roadmap and priorities for specified market segment in partnership with Marketing and other key functions.
• Maintains positive relationships with key opinion leaders, customers, professional associations, and advisory boards in partnership with Scientific Affairs.
• Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Requirements

• 7-10 years of related functional experience and marketing leadership in medical device and/or life sciences industry.
• Consistent track-record in leading & developing high performance teams in a matrix business environment.
• Proven ability to conceive, develop and implement commercial strategies, convert these into tactical marketing plans and deliver results.
• Strong leadership skills with an ability to set a vision, lead change and to mentor others.
• Ability to develop positive relationships with key opinion leaders, customers, and potential or existing business partners.
• Strong leadership presence with ability to use organizational channels, experience and influencing skills to persuade others of the course of action.
• Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including senior management.
• Ability to work across all global regions at both an executive and tactical sales/marketing level.

Nice-to-haves

• Global experience is highly preferred.
• Experience in emerging and developing markets is a plus.

Benefits

• Career development opportunities
• Investment in BD University for skill enhancement
• Inclusive and growth-centered culture
• Opportunity to shape the trajectory of BD
• Supportive work environment that values contributions and opinions