Global Marketing Manager/Director

Versa Designed Surfaces - New Albany, IN

- Mid Level

New Albany, IN

Administrative and Support Services

About the position

Versa Designed Surfaces is seeking exceptional candidates to join our global marketing team. This role is an exciting opportunity for creative and strategic thinkers who are passionate about executing and delivering impactful marketing initiatives on a global scale. You will play a vital role in strengthening our global brand presence. You'll collaborate closely with cross-functional teams to bring innovative ideas to life, elevate our brand and connect with our fashion-forward audience worldwide. This role offers the chance to contribute to a company committed to creativity, partnership and sustainability - and may include international travel.

Responsibilities

• Execute integrated omni-channel marketing plan to drive cohesive brand messaging.
• Tailor global messaging to regional and cultural needs.
• Ensure consistent brand standards across all platforms, marketing materials and channels.
• Develop high-quality assets for digital content, presentations, sales support & sampling.
• Support public relations efforts including media outreach and product award submissions.
• Oversee digital marketing efforts across website and social media.
• Leverage analytics to support data-driven insights to refine campaigns.
• Prepare performance reports showcasing campaign effectiveness.
• Draft project briefs detailing objectives, scope, budget, ROI and timelines.
• Collaborate with the product design team on merchandising themes and messaging.
• Create, organize and maintain sales support and new product introduction materials.
• Manage creative elements of sampling, photography coordination and marketing initiatives.
• Proofread and review all marketing materials for brand and content accuracy.
• Respond to and manage international customer requests.
• Coordinate brand visibility initiatives and assist with company events.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 5+ years of marketing experience, preferably with design, marketing and/or digital marketing experience in the Architectural/Design industry.
• Proficiency with digital marketing tools, platforms and metrics analysis, as well as Microsoft 365 and Adobe Creative Suite.
• Strong writing, design and analytical skills, essential for creating impactful marketing materials and measuring campaign success.