Global Marketing Manager (Manager, Brand Management)

About the position

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand. KitchenAid is currently seeking qualified candidates for a Global Marketing Manager to join the global KitchenAid small appliance team based in Benton Harbor, MI. The Global Marketing Manager will be responsible for setting the marketing strategy for the Mixing category and lead the creative development for all Mixing projects. Ideal candidates will be passionate brand builders who thrive working cross functionally, balancing the needs of many parties and synthesizing many inputs to create the best outcome. They will work collaboratively with the broader global marketing group, regional marketing teams, product marketing teams, and internal and external agencies.

Responsibilities

• Set the strategic and creative development for the Mixing Category. Responsible for creating and distributing (and ensuring implementation) of the Global Playbooks for this category
• Apply global brand strategies to new Mixing product launches - delivering differentiated and ownable consumer platforms
• Work closely with the product marketing team to help develop consumer-meaningful innovation, including leading claim generation for new Mixing projects
• Establish communication hierarchy to drive relevant consumer messages across all touch-points and align strategy with cross-functional process partners
• Work with regional marketing teams to set the proper go to market strategy for your categories, including budget, creative, and asset recommendations
• Collaborate with insights across entire journey- to ensure we have the right positioning, claims, creative articulation, etc
• Participate in broader strategic imperatives for the business, as needed
• Partner with key stakeholders across the business including product market, global consumer design, KitchenAid majors/masterbrand, ecommerce and all regional partners
• Reports into the Sr. Manager, Global Marketing
• Travel 10-15% of the time, including internationally

Requirements

• Bachelor's degree
• 3+ years of advertising, marketing, brand management, or agency experience

Nice-to-haves

• Master's Degree
• Experience developing product positioning and launching new products across Integrated Marketing Campaigns
• Experience leveraging data and trends to generate insights and transform them into marketing strategies
• Previous P&L Ownership
• Global business experience

Benefits

• Generous benefits package
• Whirlpool employee discount
• Fitness & educational reimbursement programs
• Kitchenettes
• Beautiful, recently renovated office space
• Free coffee
• Biking/walking trails
• Access to The Eddy - Early Childhood Center (depending upon availability - additional costs required)
• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year
• Sabbatical - Four weeks paid leave after every five years of service