Global Marketing Manager - Mobile Digital Health

$138,720 - $208,080/Yr

GE Healthcare

Full-time - Mid Level

Chemical Manufacturing

About the position

The Global Product Marketing Manager for Mobile Digital Health at GE HealthCare is responsible for defining and executing the marketing strategy for new product introductions and platform transitions. This role focuses on leveraging IoT architecture to enhance patient outcomes globally, while identifying growth opportunities and developing a comprehensive product portfolio strategy. The manager will collaborate with various teams to ensure successful product launches and lifecycle marketing, ultimately aiming to improve market share and customer loyalty.

Responsibilities

• Perform clinical and industry trend analysis, market share and competitive analysis, and win/loss tracking to identify product and commercial strategies for growth.
• Quantify and prioritize market opportunities.
• Collect and prioritize product introduction and improvement recommendations and analyze the competitive landscape.
• Identify budget requirements to ensure proper execution.
• Orchestrate research to assess market and customer environments and discover unmet needs, buying cycles, and personas.
• Build a global market requirements document that prioritizes customer segments and business opportunities.
• Identify and assess market and distribution risks, and develop a plan to mitigate those risks.
• Work with Region Product Marketing, Product Management, Engineering, and Global Design to provide input to the product development roadmap and develop, test, and prototype new product ideas.
• Perform installed base analysis to define programs needed to improve customer loyalty, share of wallet, and retention.
• Develop a plan and budget for evidence generation to support selected NPI's and installed base products.
• Develop inputs to support business cases for NPI including target pricing and product positioning.
• Define brand, value propositions, and competitive positioning claims roadmap for new and existing products.
• Interview professional societies and advocacy groups to identify and select KOL's for thought leadership and awareness building.
• Build and execute global product launch plans, including value proposition, segmentation/positioning, target pricing, awareness & advocacy strategies, channel strategy, and sales enablement.
• Coordinate development of marketing assets and product training materials.
• Develop programs that improve the customer experience of the installed base in support of installed base retention.
• Utilize Gold Standard marketing practices to develop a global marketing plan to grow global orders and share.
• Collaborate with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
• Develop and manage budget needed to execute the marketing plan.

Requirements

• Bachelor's Degree in Marketing, Business Administration or related field
• 6+ years' experience in marketing, product marketing or related field
• Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy.

Nice-to-haves

• Excellent oral and written communications skills
• Strong analytical and process skills
• MBA or Master's degree in Marketing, Business Administration or related field
• 8+ years' experience in marketing, product marketing or related field
• Deep marketing expertise in market & customer insights, product commercialization and branding
• Healthcare product/industry acumen
• Experience in new market creation & go-to-market
• Experience managing a global brand
• Innovation - develop new ideas through collaboration and execute on creative ideas
• Team oriented - ability to motivate and work well with diverse, global and cross-functional teams
• Influencing skills - ability to motivate individuals and demonstrate organizational influence.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) plan with employee and company contribution opportunities
• Life insurance
• Disability insurance
• Accident insurance
• Tuition reimbursement