GE Healthcare - Milwaukee, WI
posted about 2 months ago
The Global Product Marketing Manager for Mobile Digital Health is responsible for the definition and execution of the marketing plan for a series of New Product Introductions and the platform transition. The Mobile Digital Health product roadmap introduces a transformational IoT architecture to monitoring that can help our customers globally reach better patient outcomes. Along the product roadmap, MDH will create new market and product portfolio opportunities for Monitoring Solutions based on market insights and technology trends in coordination with Product Management and Region Product Marketing. This leader identifies and develops opportunities for growth and market share gain while creating a global product/portfolio strategy including new product launches, product positioning and current portfolio lifecycle marketing. In this role, the manager will perform clinical and industry trend analysis, market share and competitive analysis, and win/loss tracking to identify product and commercial strategies for growth. They will quantify and prioritize market opportunities, collect and prioritize product introduction and improvement recommendations, and analyze the competitive landscape. The manager will also identify budget requirements to ensure proper execution and orchestrate research to assess market and customer environments to discover unmet needs, buying cycles, and personas. This includes identifying customers' clinical and economic needs, values, and desired benefits. The manager will build a global market requirements document that prioritizes customer segments and business opportunities, identify and assess market and distribution risks, and develop a plan to mitigate those risks. They will work closely with Region Product Marketing, Product Management, Engineering, and Global Design to provide input to the product development roadmap and to develop, test, and prototype new product ideas. Additionally, the manager will develop a plan and budget for evidence generation to support selected New Product Introductions (NPI) and installed base products, and define brand elements such as naming, trademarks, value propositions, and competitive positioning claims for new and existing products. The role also involves building and executing global product launch plans, coordinating the development of marketing assets and product training materials, and utilizing Gold Standard marketing practices to develop a comprehensive global marketing plan that aligns with regional marketing efforts.