Global Marketing Operations Technology Manager

$104,000 - $143,000/Yr

Baxter International - Deerfield, IL

Full-time

Deerfield, IL

Miscellaneous Manufacturing

About the position

The Global Marketing Operations Technology Manager at Baxter plays a crucial role in managing the marketing technology stack, enabling marketing teams to optimize and expand their processes. This position requires a blend of strategic thinking, project management, and technical expertise to drive operational efficiencies and enhance marketing capabilities across the organization.

Responsibilities

• Function as liaison between Marketing and IT for MarTech projects and initiatives, translating desired outcomes and requirements into achievable results.
• Partner with Corporate Marketing leads, IT, Business Segment Marketing, and Privacy to build out a best-in-class MarTech ecosystem.
• Serve as business operations SME for MarTech capabilities, including marketing automation platforms & technologies, web activation and personalization tools, account/CRM structure, and data infrastructure.
• Act as business project owner for the implementation, configuration, management, and enhancement of MarTech stack to optimize performance, processes, and executional capabilities.
• Partner with marketing collaborators and IT technology partners to drive requirements and prioritization across multiple marketing teams and cross-functional work streams to deliver successful business outcomes.
• Lead business rollout strategies and timelines including determining process changes, evaluating training/change management needs, and aligning cross-marketing teams for successful adoptions of new technology solutions.
• Provide hands-on business project management during discovery, design, development, testing, implementation, and post-implementation phases.
• Identify potential obstacles and work toward solutions that keep projects within scope and on-time.
• Support testing, transition, and quality assurance approaches.
• Develop and document scalable processes that ensure optimal practices and methodologies in marketing technology and web operations.
• Be an advocate and driver for process and platform improvements and efficiency opportunities.
• Inform the road map and strategy for a best-in-class marketing technology stack that supports company goals.
• Support the evaluation of business needs & creation of business cases including applicable expense reduction, sales benefits, and return on investment estimates.

Requirements

• Bachelor degree in Marketing, Computer Science, Business, or related field.
• 5+ years' experience marketing, technology relationship manager, systems admin or similar role, inclusive of 3+ years of hands-on experience leading MarTech initiatives, process improvement and managing projects with a demonstrated history of increasing responsibility.
• Experience implementing and managing marketing/digital automation platforms and technologies, account/CRM structure, and data infrastructure.
• Experience integrating marketing applications with enterprise applications.
• Skilled project leadership, including prioritizing work for self and team, managing and delivering on multiple tasks, and effectively collaborating with others.
• Ability to bridge technical challenges with marketing executional objectives and company goals.

Nice-to-haves

• Working knowledge of planning & implementation of advanced journey orchestration/omnichannel tools.
• Salesforce CRM, Marketing Account Engagement/Cloud, & Marketing Intelligence.
• Acoustic, HubSpot, Adobe Experience Manager, Aquia Drupal, GA4, Matomo, Aprimo Dam, Tableau/Power BI, Big Query.
• Experience with HTML for websites and emails.

Benefits

• Discretionary bonuses
• Flexible workplace policy allowing a minimum of 3 days a week onsite
• Equitable pay practices with transparency in compensation