Global Paid Media Manager

$100,000 - $120,000/Yr

24 Seven - Los Angeles, CA

Full-time - Mid Level

Onsite - Los Angeles, CA

Administrative and Support Services

About the position

The Global Paid Media Manager will be responsible for driving the global expansion and growth of a women's apparel brand through effective management of paid digital marketing channels. This role involves collaboration with internal teams and partner agencies to optimize campaigns across various platforms, ensuring revenue growth and customer retention.

Responsibilities

• Manage paid digital marketing across various channels such as paid search, paid social, CTV, and affiliate for both the US market and expanding international markets.
• Drive revenue growth by identifying strategies to acquire high-quality new customers while retaining existing ones.
• Collaborate with cross-functional teams to identify trends and opportunities that can be leveraged to optimize campaigns.
• Develop annual paid digital marketing budgets across multiple channels and markets to ensure optimal performance.
• Oversee external agencies' execution of campaigns while providing clear priorities and tracking performance.
• Mentor and develop the Digital Marketing Coordinator.
• Stay updated on industry trends, ad formats, and emerging technologies to incorporate them into our strategies.

Requirements

• 4+ years of ecommerce experience with a focus on driving paid media in global markets.
• Strong understanding of best practices for direct response marketing through various digital channels in different markets.
• Strategic thinker with an entrepreneurial mindset who is data-driven with a focus on growth.
• Passionate about fashion/luxury brands (specific brand experience is not required).
• Excellent attention to detail with the ability to meet deadlines accurately.
• Self-starter who takes initiative in identifying areas for improvement.
• Proficient in Excel/Google Sheets for analyzing marketing performance data.

Benefits

• Flexible Hybrid work environment
• Bonus structure based on performance