Global PR Manager

$125,350 - $136,400/Yr

Htc America - Berkeley, CA

posted about 2 months ago

Full-time - Senior
Berkeley, CA
Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

HTC VIVE is hiring a Global PR Manager to play a pivotal role in our communications team. This role involves executing media engagement strategies, managing product launches, overseeing reviews, and collaborating with our Global Communications and Social Media team to share the remarkable story of how HTC is making the impossible possible. The ideal candidate will bring relevant industry experience, a proven track record in high-impact communications, a passion for social media communications and activations, and strong relationships with top-tier media outlets and reporters. With high visibility in a global company, you will have the opportunity to guide, influence, and educate the team and organization about the impact and importance of social media, communications, and PR. Ultimately, defining a global communications strategy, enabling success for regional teams, and elevating the conversation around the company's forward-looking investments will be in your hands. In this role, you will execute the communications plan for the business and various media/analyst targets (gaming, tech, enterprise, consumer). You will develop and manage the PR plan that regions contribute to and align with, coordinating and executing storytelling opportunities for VIVE's enterprise partners across the globe. Your efforts will work to elevate the company's profile by securing critical media engagement opportunities for HTC spokespeople, ensuring integration across other disciplines, such as social, digital, and partner marketing. You will define a global media strategy and a sustainable coverage plan, develop pitch concepts and assets to ensure consistency across regional PR teams, and contribute to media coverage through existing relationships and outreach efforts with elite media targets. Additionally, you will drive organic social media programs, manage day-to-day publishing, monitoring, moderation, and strategies to increase followers and engagement across all social channels. You will track and monitor PR and social media performance and trends, reporting actionable insights and KPIs regularly. Your responsibilities will also include developing the communications strategy for key events, such as product launches, industry events, and trade shows, ensuring global outreach coordination and coverage results, and integrating HTC into key industry and partner events communications. You will be responsible for tracking and evaluating coverage and program impact toward KPIs, communicating activities, results, and impact back into the organization.

Responsibilities

  • Execute media engagement strategies and manage product launches.
  • Oversee reviews and collaborate with Global Communications and Social Media teams.
  • Develop and manage the PR plan that regions contribute to and align with.
  • Coordinate storytelling opportunities for VIVE's enterprise partners globally.
  • Secure critical media engagement opportunities for HTC spokespeople.
  • Define a global media strategy and sustainable coverage plan.
  • Develop pitch concepts and assets for consistency across regional PR teams.
  • Drive organic social media programs and manage day-to-day publishing.
  • Track and monitor PR and social media performance and report actionable insights.
  • Develop communications strategy for key events, including product launches and trade shows.

Requirements

  • Bachelor's degree in Journalism, Public Relations, Marketing, English, or a related discipline.
  • 8+ years of corporate communications and storytelling experience in an international organization, preferably in gaming and/or consumer electronics.
  • Familiarity with Virtual Reality, Mixed Reality, and/or other web 3.0 technologies.
  • Deep understanding of the media and social media landscape, outlets, and demonstrable relationships in gaming, tech, business, and consumer.
  • Strong cross-team collaboration and ability to influence cross-organizationally and at the executive level.
  • Exceptional organizational, writing, and project management skills.
  • Excellent interpersonal, communication, and presentation skills.
  • Proven history of building a network of media contacts and experience in brand strategy.

Nice-to-haves

  • Experience in startup environments.
  • Creative, positive, and high-energy individual with a hands-on mentality.
  • Excitement for new technologies and emerging trends.

Benefits

  • Dental insurance
  • Vision insurance
  • 401(k) matching
  • Health insurance
  • Discretionary bonus programs
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