Global Product Manager - CRM and Digital Marketing

$120,000 - $160,000/Yr

Sony Electronics - San Jose, CA

Full-time - Mid Level

San Jose, CA

Computer and Electronic Product Manufacturing

About the position

Sony Biotechnology, located in San Jose, CA is seeking a Global Product Manager - CRM and Digital Marketing to join their group. The Global Product Manager - CRM and Digital Marketing will have dual responsibility to support CRM operations to deliver productivity, efficiency, and automation in Sales operations to accelerate growth and will also work on development of Digital marketing strategies to be executed across multiple channels and track effectiveness through meaningful KPIs to optimize ROI. This role will have a focus on improving customer acquisition and retention and oversee the transformation of the current online experience. The ideal candidate will have hands on experience with CRM tools, Marketing automation tools and digital marketing in the Life Sciences sector. They should be able to partner with regional leaders and work cross-functionally to enhance customer experience and execute on a global roadmap to achieve it. This role will require 3 days on-site at the San Jose office.

Responsibilities

• Lead implementation efforts for the organization's investments in sales force effectiveness and manage functions essential to sales force productivity.
• Develop close collaboration with internal stakeholders to ensure the appropriate objectives and priorities are shared within the Sales organization and Customer service.
• Monitor and improve eCommerce performance to improve Leads and funnel performance to improve profitability and increase efficiency.
• Manage and support use of CRM tools with sales teams including leading needed training and manage activities of CRM implementation team.
• Lead the effective implementation of Marketing automation and leverage reporting and analytics to improve customer engagement.
• Collaborate with internal teams to optimize user experience and campaign performance through aligned content creation and messaging.
• Partner with regional teams to align SEM and SEO strategies by identifying in-market keyword opportunities.
• Measure and report performance of the digital assets and assess against goals (ROI and KPIs).
• Keep updated on latest practices and trends through close collaboration with domain leaders.
• Maintain honesty, trustworthiness and ethical conduct.

Requirements

• Bachelor's degree with 5+ years of experience in digital marketing and Sales Operations OR equivalent.
• Minimum of 3+ years' experience in a digital marketing environment in the Life Sciences sector.
• Experience in B2B marketing, particularly in marketing automation, CRM, website transformation projects, and SEM/SEO technologies and tools.
• Strong understanding of usability best practices related to web/digital marketing and eCommerce.
• Experience working closely with/managing external agencies and contractors.
• Strong integrated marketing, communications skills including research, analytical skills, data management and project management.
• Deep understanding of analytics and uses these key insights to shape Digital Strategies.
• Ability to manage complexity and coordinate across a number of stakeholders while meeting deadlines.
• Authorized to work in the USA.

Benefits

• Comprehensive medical, prescription drug, dental, and vision coverage.
• Employee assistance plan and comprehensive behavioral health benefits.
• Fertility benefits, including surrogacy, and adoption assistance programs.
• Basic and supplemental life insurance for employees.
• Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance.
• Short-term & long-term disability plans.
• Paid parental and caregiver leave.
• 401(k) Plan with pre-tax, Roth, and after-tax options and company match.
• Education assistance and student loan programs.
• Time off to include vacation, paid holidays, sick leave, Summer Fridays, and a winter break.
• Referral bonuses.
• Matching gift program.
• Employee business resource groups (EBRGs).
• Special discounts on Sony products.
• Employee stock purchase plan.
• Annual incentive bonus.