Global Product Manager - CRM and Digital Marketing
Sony Group - San Jose, CA
posted about 2 months ago
About the position
Sony Biotechnology, located in San Jose, CA, is seeking a Global Product Manager - CRM and Digital Marketing to join their group. The Global Product Manager will have dual responsibility to support CRM operations to deliver productivity, efficiency, and automation in Sales operations to accelerate growth. Additionally, this role will focus on the development of digital marketing strategies to be executed across multiple channels, tracking effectiveness through meaningful KPIs to optimize ROI. The ideal candidate will have hands-on experience with CRM tools, marketing automation tools, and digital marketing in the Life Sciences sector. They should be able to partner with regional leaders and work cross-functionally to enhance customer experience and execute on a global roadmap to achieve it. This position will lead implementation efforts for the organization's investments in sales force effectiveness and manage functions essential to sales force productivity. The Global Product Manager will develop close collaboration with internal stakeholders to ensure the appropriate objectives and priorities are shared within the Sales organization and Customer service, having a significant voice in cross-functional operations. The role will also monitor and improve eCommerce performance to enhance leads and funnel performance, thereby improving profitability and increasing efficiency. In the Marketing function, this role will lead the effective implementation of marketing automation and leverage reporting and analytics to improve customer engagement, working closely with the Marketing Communications Program managers and Web marketing manager. The Global Product Manager will collaborate with internal teams to optimize user experience and campaign performance through aligned content creation and messaging. They will partner with regional teams to align SEM and SEO strategies by identifying in-market keyword opportunities through continued strategic monitoring. Furthermore, the role will measure and report performance of the digital assets and assess against goals (ROI and KPIs), identifying trends and insights to optimize spend and performance based on these insights. Keeping updated on the latest practices and trends through close collaboration with domain leaders will also be essential.
Responsibilities
- Lead implementation efforts for the organization's investments in sales force effectiveness.
- Develop close collaboration with internal stakeholders to ensure appropriate objectives and priorities are shared within the Sales organization and Customer service.
- Monitor and improve eCommerce performance to enhance leads and funnel performance, improving profitability and increasing efficiency.
- Manage and support the use of CRM tools with sales teams, including leading necessary training and managing activities of the CRM implementation team.
- Lead the effective implementation of marketing automation and leverage reporting and analytics to improve customer engagement.
- Collaborate with internal teams to optimize user experience and campaign performance through aligned content creation and messaging.
- Partner with regional teams to align SEM and SEO strategies by identifying in-market keyword opportunities through continued strategic monitoring.
- Measure and report performance of digital assets and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on insights.
- Keep updated on the latest practices and trends through close collaboration with domain leaders.
Requirements
- Bachelor's degree with 5+ years of experience in digital marketing and Sales Operations or equivalent.
- Minimum of 3+ years' experience in a digital marketing environment in the Life Sciences sector.
- Experience in B2B marketing, particularly in marketing automation, CRM, website transformation projects, and SEM/SEO technologies and tools.
- Strong understanding of usability best practices related to web/digital marketing and eCommerce.
- Experience working closely with/managing external agencies and contractors.
- Strong integrated marketing and communications skills including research, analytical skills, data management, and project management.
- Deep understanding of analytics and ability to leverage data for decision-making.
- Ability to manage complexity and coordinate across multiple stakeholders while meeting deadlines.
Nice-to-haves
- Experience in the Life Sciences sector is preferred.
- Familiarity with CRM, website design, UX, organic and SEO best practices.
Benefits
- Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents.
- Access to a Health Savings Account (HSA) and Flexible Spending Account (FSA).
- Employee assistance plan and comprehensive behavioral health benefits.
- Fertility benefits, including surrogacy, and adoption assistance programs.
- Basic and supplemental life insurance for employees and their families.
- Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance.
- Short-term & long-term disability plans.
- Paid parental and caregiver leave.
- 401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting.
- Education assistance and student loan programs.
- Time off to include vacation, paid holidays, sick leave, Summer Fridays, and a winter break between Christmas and New Year's Day.
- Referral bonuses and matching gift program.
- Employee stock purchase plan with covered commissions and fees.
- Annual incentive bonus.
