Global Product Manager (Procera & Digital Solutions)

About the position

The Global Product Manager Procera & Digital Solutions is responsible for supporting the long-term growth of the Procera portfolio. Working closely with our Regional Commercial teams & Product Management team, the Product Manager Procera & Digital Solutions is responsible for contributing to the innovation pipeline for the Business Unit aligned with the company strategy for new product launches as well as lifecycle management of existing products, including defining product KPIs and revenue targets. She/he will further drive market share gains by developing and communicating a clear Value Proposition and executing innovative marketing strategies that support our growth by working closely in collaboration with other functions such as marketing managers, T&E, community building, and commercial organizations, leveraging the EBS toolbox.

Responsibilities

• Is product owner and leads entire product life cycle from strategic planning to tactical activities and phase-outs.
• Contributes insights and recommendations for short, mid & long term strategy for the portfolio of products.
• Close understanding of customer needs via proactive market research and gathering input from Global Key Experts & everyday customers.
• Monitor, analyze, and evaluate product performance and customer feedback to identify product improvements.
• Analyze global market intelligence, trends, opportunities & competitive landscape.
• Reviews and adapts pricing throughout product lifecycle based on competitive environment and overall portfolio strategy.
• Clear understanding of global, regional and local dynamics affecting sales.
• Track regional performance through close collaboration with sales team - setting requirements on local commercial readiness & help to drive local action plans.
• Defines target customer & establishes clear value proposition for Procera BU portfolio offering including claims & key messaging for assigned products, activities and campaigns.
• Work closely with marketing manager, training and education and sales to ensure needed internal and external assets are in place to drive sales.
• Provide guidance to ensure all event-related sales/marketing material support the priorities & focus products/solutions or campaigns including agreed value proposition & product positioning.
• Provide guidance & review/approve content created by training department to ensure product purpose, positioning & value proposition comes across in training material.
• Proactive & regular communication with customers, regional heads, sales to understand what is working well and what is not.
• Support training department in creation of internal training materials & internal trainings based on customer segmentation & value proposition.
• Provide ad-hoc support in bringing content to key events and congresses.

Requirements

• Bachelor's degree or equivalent education, MA/MSc an advantage.
• Solid education in Marketing or Product Management (MBA preferred).
• Minimum 7+ years of marketing/product management experience.
• Experience in pharma / med-tech / dentistry is a plus.
• Proven product management experience (budget / timing / leadership / team building / etc.).
• Excellent written and verbal communication skills.
• Ability to communicate and explain sensitive information and build consensus among stakeholders.
• Demonstrated success defining and launching excellent products.
• Ability to work in a dynamic, international environment.
• Ability to work with a minimum of supervision.
• Team player, excellent teamwork skills.
• Proven skills and experience in Microsoft Office (PowerPoint, Excel).
• Advanced knowledge of product management best practices and strong understanding of factors that differentiate products from competition in the market.
• Willingness to travel - position requires travel to customer and non-customer sites around the world.

Benefits

• Annual performance bonus
• Medical/dental/vision benefits
• 401K match
• Other applicable compensation plans