GE Healthcare - Waukesha, WI
posted 4 months ago
As the Global Product Marketing Director for Radiation Oncology at GE HealthCare, you will play a pivotal role in shaping the downstream marketing strategy within the Oncology care area. This position encompasses the entire New Solutions Introduction (NSI) commercialization process, which includes defining the scope in collaboration with the Global Product Manager, developing value propositions, generating evidence and collateral, and overseeing commercial deployment, training, and funnel creation. Your primary focus will be on identifying and developing opportunities for growth, enhancing profit margins, and increasing market share for Radiation Oncology solutions. In this role, you will be responsible for developing and executing comprehensive marketing strategies and tactics related to multi-product and service solutions in Radiation Oncology. You will define customer value propositions by gaining a deep understanding of customer challenges and clinical workflows. Your efforts will optimize commercial execution through the development of marketing and launch plans, ensuring alignment between market insights and technology trends. Additionally, you will lead the execution of care area marketing plans, identifying and capitalizing on opportunities for growth and market share gain. Your responsibilities will also include performing clinical and industry trend analysis, conducting market share and competitive analysis, and tracking win/loss metrics to inform product and commercial strategies. You will orchestrate research to assess market and customer environments, uncover unmet needs, and understand buying cycles and personas. Collaborating with various teams, including Global Segment Marketing Managers and Product Management, you will provide input to the solutions development roadmap and assist in the testing and prototyping of new ideas. Furthermore, you will develop inputs to support business cases for new solution introductions, including target pricing and positioning. Your role will involve defining brand elements, value propositions, and competitive positioning claims for both new and existing solutions. You will engage with professional societies and advocacy groups to identify key opinion leaders (KOLs) for thought leadership and awareness-building initiatives. Your efforts will culminate in the execution of a global product launch plan, which includes strategies for value proposition, segmentation, pricing, awareness, advocacy, channel strategy, and sales enablement. In addition to these responsibilities, you will coordinate the development of marketing assets and product training materials, ensuring that regional marketing plans align with the global marketing strategy. You will also collaborate with Advertising & Promotion and Communications teams to create a communications plan that supports marketing objectives. Managing the budget necessary for executing the marketing plan will be a critical aspect of your role, ensuring timely implementation of all programs outlined in the marketing strategy.