Tiktok - Los Angeles, CA
posted 4 days ago
As the Global Product Marketing Lead for TikTok's Video Ads, you will play a pivotal role in shaping the go-to-market strategy and product roadmap for our premium video-focused products. This position requires a strategic thinker who can collaborate effectively across various teams to drive sales success and enhance product offerings. You will lead a team of product marketing managers, guiding them in both inbound and outbound marketing activities. Your responsibilities will include developing strategic plans in collaboration with cross-functional stakeholders, utilizing market knowledge to analyze trends, and assessing TikTok's competitive position. You will define clear go-to-market strategies for our video ad products, ensuring alignment with sales and regional teams to create appealing solutions for TV and video buyers. In this role, you will also need to develop a deep understanding of TikTok's operational systems, ad systems, and measurement tools. This expertise will enable you to leverage insights to achieve customer goals and enhance our product offerings. You will work closely with Product, Sales, and Marketing leadership to set both short and long-term objectives, executing regional strategies effectively. Your ability to work in ambiguity and influence stakeholders at various organizational levels will be crucial to your success in this position. At TikTok, we believe in the power of creativity and collaboration. We are committed to fostering a culture that inspires innovation and growth, and we are looking for a leader who shares this vision. If you are passionate about video advertising and have a track record of success in product marketing, we invite you to join our team and help us drive impact for our users and communities.