Global Product Marketing Lead
MiQ - New York City, NY
posted 3 days ago
About the position
MiQ is not your average programmatic media partner. We are experts in data science, analytics and omnichannel programmatic trading with a focus on quality and performance. We are seeking a motivated, dynamic Product Marketing Lead to support our growing global team. Reporting to the VP, Global Product Marketing, you will own and lead the execution of the GTM strategy for our Commerce OR Omnichannel media solution, a key strategic growth area across our major markets. Working closely with Sales, Product, Marketing and Tech teams, you will have the opportunity to make a significant impact on how we position, target and activate our sales and marketing of MiQ Commerce to advertisers and agencies, as well as informing and supporting scoping and testing of the product roadmap. This includes both the strategic conceptualization of the go-to-market approach in line with company and product goals and working with global and local marketing teams to execute those strategies. You'll use your talent for market analysis, product knowledge, creative storytelling and tactical efficiency to drive revenue across the globe. If you are a seasoned, independent Product Marketer with a flair for narrative creation and a deep understanding of the programmatic landscape - in particular retail media, shopper marketing and commerce data and measurement - we want to hear from you.
Responsibilities
- Capture and curate user needs, problems, and opportunities.
- Undertake competitive and market analysis.
- Work with Product to translate user needs into new features.
- Develop a deep knowledge of the capabilities of our Commerce planning, activation and measurement capabilities.
- Build and communicate the positioning, messaging and storytelling narrative.
- Plan, communicate, execute and measure all aspects of MiQ's Commerce go-to-market.
- Refine product positioning and target audience definition.
- Produce sales collateral including pitch slides, one pagers and case studies.
- Define and own internal communications around our Commerce solutions.
- Track OKRs and support the measurement & reporting of product adoption.
Requirements
- 5+ years experience in a product marketing or commercial strategy role.
- Experience in an ad tech business, or media agency.
- Expert stakeholder and people management skills.
- Deep understanding of the programmatic advertising ecosystem.
- A record of increasing levels of responsibility and achievement.
- Experience and comfort working in a very fast, dynamic, quickly-changing environment.
Benefits
- A hybrid work environment.
- New hire orientation with job specific onboarding and training.
- Internal and global mobility opportunities.
- Competitive healthcare benefits.
- Bonus and performance incentives.
- Generous annual PTO, paid parental leave, with two additional paid days for holidays, cultural events, or inclusion initiatives.
- Employee resource groups designed to connect people across all MiQ regions.
