Global Product Marketing Manager, Amazon Music, In-App Messaging

$98,200 - $179,600/Yr

Amazon - Culver City, CA

Full-time - Mid Level

Culver City, CA

1-10 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. We are looking for a Product Marketing Manager to lead the In-App Messaging (IAM) experience to unlock a new source of acquisition, promoting new upsell touch points and educating customers on new content types across all clients (Android, iOS, FireTV, Webplayer and Fire Tablet). You will be responsible for optimizing the sign-up funnel and owning the experimentation roadmap to drive goals across acquisition and engagement. You are a data-driven marketer and a leader who's particularly energized by driving aggressive growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences and retention. Your mission is to help Amazon Music scale globally and work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.

Responsibilities

• Drive In-App Messaging (IAM) strategy, testing, and execution globally for Amazon Music across the customer lifecycle to support acquisition, engagement, and retention goals.
• Develop requirements for IAM channel and marketing tools with product and tech teams.
• Define experiment roadmaps, managing multivariate and A/B tests to optimize new and existing placements.
• Set KPIs, establish reporting, and review IAM measurement and performance with BIEs and Data Science.
• Complete weekly, monthly, and quarterly performance business reviews, showcasing insights and results to global stakeholders and executive leadership.
• Establish ongoing creative refresh and optimization program with UX/design and copy team.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible.
• Effective communication skills (written and verbal) to drive recommendations, articulate tradeoffs and influence executive leadership.
• High attention to detail, across both business and technical domains.
• MBA/advanced degree.

Nice-to-haves

• Experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.).
• Experience with data analytics and visualization platforms (Adobe Analytics, Amplitude, Tableau, Mode, Thoughtspot).

Benefits

• Full range of medical, financial, and/or other benefits.
• Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.