Global Product Marketing Manager, Brand Innovation (Multiple Positions)

$280,987 - $280,987/Yr

Bytedance - San Jose, CA

Full-time - Mid Level

San Jose, CA

Professional, Scientific, and Technical Services

About the position

The Global Product Marketing Manager for Brand Innovation at ByteDance is responsible for developing and executing go-to-market strategies for branding solutions. This role involves collaborating with various teams to understand market needs, conducting research, and ensuring effective communication of product value propositions. The position requires a strategic mindset to drive product adoption and enhance customer engagement through innovative marketing initiatives.

Responsibilities

• Partner with Sales, Product Management, and Business Marketing leadership to set long-term objectives and develop go-to-market strategies for branding solutions.
• Conduct research into business owners, agencies, creators, and competitors to understand their creative production philosophy and needs.
• Collaborate closely with the sales team to synthesize market needs and inform product development direction.
• Work with cross-functional teams to develop and execute regional programs and initiatives.
• Understand nascent advertising and measurement products to leverage them for customer goals.
• Transform insights into actionable deliverables, including product functions or third-party solution packages.
• Oversee all aspects of campaign execution, from planning to content creation and validation.
• Identify significant ways to engage and educate the audience.
• Track and analyze key content metrics to identify areas for improvement.

Requirements

• Bachelor's degree in Computer Science, Engineering, Information Technology, Management, Data Analytics, Business Analytics, Statistics, Mathematics, Marketing, or a related field.
• 4 years of experience in product marketing and operations, product management, or product strategy in the digital advertising industry.
• Experience in defining product value and creating pricing logic and hierarchy.
• Ability to build business cases from market research to analysis.
• Experience in developing marketing messages for different audiences.
• Experience in building go-to-market plans and content to drive product adoption.

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with company match
• Dental and Vision insurance
• Short/Long term Disability insurance
• Basic Life, Voluntary Life and AD&D insurance
• Flexible Spending Account (FSA) options
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements