Global Product Marketing Manager - Responsibility Marketing

$90,000 - $106,000/Yr

Tiktok - San Jose, CA

Full-time - Mid Level

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager - Responsibility Marketing at TikTok is responsible for overseeing global marketing initiatives focused on Trust, Safety, and Privacy. This role requires collaboration with cross-functional teams to enhance product adoption and understanding across various audiences and regions. The ideal candidate will leverage their product marketing expertise to influence TikTok's products, policies, and communications related to user safety and data privacy, while also driving alignment between product and marketing teams.

Responsibilities

• Help shape and promote important Trust and Safety narratives, programs, and product launches globally.
• Execute Trust & Safety product marketing roadmaps in collaboration with cross-functional teams, setting measurable results and owning user & competitive insights.
• Improve visibility of Trust & Safety and product marketing efforts through continuous communication among relevant teams.
• Act as the voice of Product to Marketing and vice versa, driving alignment across product and business teams for unified vision and goals.
• Spearhead global consistency in product marketing launch strategies, including prioritization, messaging hierarchy, product value proposition, and go-to-market plans.
• Work with research and insights teams to deliver deep audience & competitive insights for product decision making.
• Partner closely with leaders in product, marketing, PR, public policy, operations, strategy, and finance for seamless cross-functional coordination.

Requirements

• 4+ years of marketing experience at mobile/tech/consumer products, ideally in product marketing with recent experience in Trust & Safety or Responsibility marketing.
• Experience in conceptualizing, planning, and launching marketing campaigns, driving awareness & adoption of new products and services.
• Strong project management skills, able to manage multiple projects simultaneously.
• High attention to detail and proven ability to manage competing priorities.

Nice-to-haves

• Experience creating and executing global marketing campaigns.
• Charismatic and compelling speaker with strong oral and written communication skills.
• Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% for dependents, and a Health Savings Account (HSA) with company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
• Flexible Spending Account (FSA) options for healthcare and dependent care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym, and cellphone service reimbursements.