Global Product Marketing Manager - Responsibility Marketing

$105,000 - $125,000/Yr

Tiktok - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Product Marketing Manager - Responsibility Marketing at TikTok is a pivotal role focused on overseeing global marketing initiatives related to Trust, Safety, and Privacy. This position requires collaboration with cross-functional teams to enhance product adoption and understanding across various audiences and regions. The ideal candidate will leverage their product marketing expertise to influence TikTok's products, policies, and communications, ensuring a safe environment for users to express their creativity.

Responsibilities

• Help shape and promote important Trust and Safety narratives, programs, and product launches globally.
• Execute Trust & Safety product marketing roadmaps in collaboration with cross-functional teams, setting measurable results and owning user and competitive insights.
• Improve visibility of Trust & Safety and product marketing efforts through continuous communication among relevant teams.
• Act as the voice of Product to Marketing and vice versa, driving alignment across product and business teams for unified vision and goals.
• Spearhead global consistency in product marketing launch strategies, including prioritization, messaging hierarchy, product value proposition, and go-to-market plans.
• Work with research and insights teams to deliver deep audience and competitive insights for product decision-making.
• Partner closely with leaders in product, marketing, PR, public policy, operations, strategy, and finance for seamless cross-functional coordination.

Requirements

• Passionate about TikTok and its mission.
• Comfortable working in an experimental and fast-paced environment within a complex, matrixed organization.
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Excellent organization, project management, and problem-solving skills.

Nice-to-haves

• High level of integrity and interpersonal skills, acting as the 'glue' between internal departments.
• Compelling storyteller who can communicate succinctly and inspiringly to various audiences.
• Product marketing experience in mobile/tech/consumer products used by millions, ideally related to Trust & Safety or Responsibility marketing.
• Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building storytelling.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% for dependents, and a Health Savings Account (HSA) with company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
• Flexible Spending Account (FSA) options for healthcare and dependent care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym, and cellphone service reimbursements.