Global Product Marketing Manager, SMB Ecommerce & Core Ads

$148,800 - $244,160/Yr

Tiktok - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The Global Monetization Product & Tech team at TikTok is focused on building a global marketing platform that fuels growth for businesses of all sizes. The Global Product Marketing Manager for SMB Ecommerce & Core Ads will play a crucial role in helping small and medium businesses (SMBs) adopt the right advertising solutions to grow their business on TikTok. This position is part of the SMB Growth team, which is responsible for ensuring product market fit for SMBs and developing go-to-market (GTM) strategies in collaboration with sales and marketing teams. In this role, the manager will act as the "COO" of the SMB e-commerce solutions, leading various initiatives to determine and enhance product market fit for SMB advertisers. This includes driving product adoption and best practices, as well as building a comprehensive GTM strategy. The ideal candidate will thrive in a fast-paced and ambiguous environment, utilizing strong analytical skills and customer insights to prioritize product improvements. A proactive approach to identifying and resolving product issues is essential for success in this role. The manager will be expected to become an expert in the needs of SMB e-commerce customers through qualitative feedback, quantitative analysis, and industry research. They will also need to collaborate with product and SMB Growth teams to identify product gaps and drive progress in improving product fit and performance for SMB advertisers on TikTok. Additionally, the role involves creating a holistic e-commerce GTM strategy and positioning for SMBs, ensuring that product features are effectively communicated as customer benefits.

Responsibilities

• Be the expert of SMB e-commerce customers and their needs through qualitative customer feedback, quantitative analysis, and proactive industry research.
• Be the expert of current and upcoming e-commerce related ads product solutions.
• Partner with product and SMB Growth teams to identify, root cause, and drive progress in top product gap areas to improve product fit and SMB advertiser performance on TikTok.
• Identify top product features and best practice recommendations that would improve SMB's advertising performance.
• Partner with regional PMMs, SMB Growth teams, and regional marketing to drive adoption of those recommendations.
• Build holistic e-commerce GTM strategy and positioning for SMBs across current and upcoming product solutions for commerce advertisers.
• Partner with product GTM and marketing teams to turn the strategy into sales playbooks and customer-facing content connecting product features into customer benefits.

Requirements

• 7+ years in product marketing and operations, product strategy, or equivalent function.
• Experience in a startup environment is a plus.
• Experience doing product deep-dives proactively through data analysis and customer insights to identify product gaps.
• Experience connecting product benefits with customer needs, and building GTM plans and content to drive product adoption.
• Strong problem-solving mindset with the ability to make prompt decisions in a fast-paced, ambiguous environment.

Nice-to-haves

• Experience in e-commerce or digital marketing sectors.
• Familiarity with TikTok's advertising platform and tools.
• Strong communication and presentation skills.

Benefits

• 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents.
• Health Savings Account (HSA) with a company match.
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.
• 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) and 10 paid sick days per year.
• 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
• Mental and emotional health benefits through EAP and Lyra.
• 401K company match, gym and cellphone service reimbursements.