Herman Miller - Holland, MI

posted about 1 month ago

Full-time - Mid Level
Holland, MI
Furniture and Related Product Manufacturing

About the position

The Global Product Marketing Manager at MillerKnoll is responsible for leading the development and execution of integrated marketing strategies for complex product launches and go-to-market campaigns across global and regional distribution channels. This role requires a highly organized project manager who collaborates cross-functionally to ensure the success of marketing initiatives for the flagship brands, Herman Miller and Knoll.

Responsibilities

  • Lead strategy development and manage execution of global product launches and go-to-market campaigns.
  • Manage integrated marketing campaigns across multiple distribution channels and marketing platforms.
  • Accountable for the development and management of launch budgets to optimize return on investment.
  • Oversee marketing collateral development from product messaging to creative briefs.
  • Collaborate with distribution channel leads and product teams to maximize product launches.
  • Drive cross-functional strategic alignment and identify opportunities to increase efficiencies.
  • Ensure product and category campaigns align with overall brand strategy and corporate initiatives.
  • Co-lead the development of compelling storytelling for brand communication.
  • Foster an understanding of the Herman Miller and Knoll brands to inform marketing initiatives.

Requirements

  • Bachelor's degree in marketing or business or equivalent experience.
  • 5-7 years of professional experience in product or brand marketing with global experience in B2B/B2C environments.
  • Strong project and time management skills.
  • Ability to manage multiple product launches across various departments and geographies.
  • Analytical and creative skills to translate complex ideas into customer-facing content.

Nice-to-haves

  • Experience in managing marketing initiatives for large, complex products.
  • Familiarity with CRM, PR, and experiential marketing platforms.

Benefits

  • Health insurance
  • 401k plan
  • Paid holidays
  • Professional development opportunities
  • Flexible scheduling
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