Global Product Marketing Specialist

Alorica - Plantation, FL

Full-time

Plantation, FL

Administrative and Support Services

About the position

The Global Product Marketing Specialist at Alorica is responsible for creating impactful marketing materials that effectively communicate the value of products and services. This role involves developing positioning guides, pitch decks, and case studies, as well as executing product demos and supporting sales teams with enablement materials. The ideal candidate will have a passion for crafting go-to-market strategies and materials that resonate with diverse audiences.

Responsibilities

• Develop positioning guides, pitch decks, and quick reference guides/pitch cards to articulate the value of products and services effectively.
• Design qualification tools to assist the sales team in identifying the best-fit customers and opportunities.
• Create compelling case studies that highlight product success stories and customer outcomes.
• Collaborate with Alorica IQ team to execute product/service demo videos that showcase features and benefits for different use cases.
• Provide ongoing support to the sales and sales enablement teams by developing and optimizing enablement materials that align with go-to-market strategies.
• Develop comprehensive marketing and creative briefs for product and service campaigns, ensuring alignment on objectives, key messaging, and deliverables for marketing emails and other campaign assets.
• Ensure all marketing collateral, case studies, and demo materials are SEO-optimized for conversion and engagement.
• Work closely with sales, marketing, and Alorica IQ teams to align messaging, drive consistency, and ensure that all materials reflect the product's unique value.

Requirements

• High School Diploma or GED required; Bachelor's Degree or equivalent work experience preferred.
• 1-2 years of product marketing experience required.
• Proven experience creating compelling marketing content, sales enablement materials, and campaign briefs.
• Ability to effectively showcase technology for different use cases to diverse audiences.
• Strong project management skills with attention to detail.
• Experience creating marketing and creative briefs for campaigns - Marketing emails, landing pages etc.
• Understanding of SEO with the ability to optimize content for maximum conversion and engagement.
• Exceptional communication and presentation skills.
• Ability to work in a fast-paced environment, handling multiple projects simultaneously.
• Strong organizational skills and attention to detail.
• Creative mindset with the ability to translate technical details into client centric content.