Bayer - Hanover, NJ
posted 8 days ago
Full-time - Mid Level
Hanover, NJ
Professional, Scientific, and Technical Services
About the position
The Global Senior Brand Manager - Oncology at Bayer is responsible for supporting the Global Product Teams in designing and executing brand strategies to commercialize Bayer's pharmaceutical portfolio. This role involves collaborating with cross-functional teams and key markets to co-create marketing strategies and tactics for successful product commercialization, ensuring alignment with global brand objectives.
Responsibilities
- Support effective development and implementation of marketing strategies for the asset.
- Manage the development of brand plans and interface with markets for integrated brand planning.
- Develop segmentation strategies for healthcare professionals (HCP) and patients.
- Lead the creation of unbranded and branded key message frameworks and integrated brand communications strategies.
- Champion global brand alignment by advising affiliates on brand strategy.
- Develop and evaluate integrated omnichannel plans and promotional guidance across multiple channels.
- Lead the development of Digital Health solutions to enhance stakeholder experience.
- Monitor and control brand budgets, forecasts, and expenses.
Requirements
- Minimum BS or BA degree.
- Experience in global or regional marketing required.
- Experience managing external collaborations.
- Excellent written and verbal communication skills in English.
- Experience working in matrix-based teams with strong collaboration skills.
- Demonstrated cross-functional leadership capabilities.
Nice-to-haves
- PhD, MBA, or advanced degree preferred.
- 3+ years of International/Global Strategic Brand Management experience in key Therapy Areas (CV, WH, Ophthalmology, Oncology).
- Experience in commercializing products in key PT markets.
- Experience in customer-facing positions.
Benefits
- Competitive compensation and benefits programs.
