Global Senior Brand Marketing Manager

US Tech Solutions - San Francisco, CA

Full-time - Senior

San Francisco, CA

Administrative and Support Services

About the position

The Global Senior Brand Marketing Manager is responsible for shaping and executing impactful seasonal brand campaigns on a global scale. This role involves developing insight-driven strategies that resonate with diverse cultural nuances, leading the creation of comprehensive toolkits, and ensuring collaboration across various teams to enhance the client's brand presence and drive awareness and consideration.

Responsibilities

• Develop and execute global seasonal campaign strategies based on thorough market research, audience insights, and brand objectives.
• Craft compelling campaign briefs that clearly articulate the campaign vision, goals, target audience, messaging, and key performance indicators.
• Spearhead the development and execution of global toolkits that provide regional teams with the necessary assets and guidance to adapt and implement campaigns effectively.
• Ensure toolkits include all necessary creative elements, messaging guidelines, and best practices to maintain brand consistency across regions.
• Foster close collaboration with cross-functional teams, including production, creative, channel, and regional marketing teams to ensure successful campaign execution.
• Implement creative testing insights and learnings to optimize campaign performance and drive continuous improvement.
• Share best practices and insights with regional teams to elevate the overall quality and impact of global campaigns.

Requirements

• 10+ years of experience in brand marketing, with a proven track record of developing and executing successful global campaigns.
• Experience working with cross-functional teams and managing complex projects.
• Experience in the technology industry.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable campaign plans.
• Creative and innovative mindset, with a passion for storytelling and brand building.
• Excellent project management skills, with the ability to prioritize and manage multiple deadlines.
• Collaborative and team-oriented approach, with the ability to build strong relationships across teams and regions.