Global Senior Marketing Manager

Sanofi - Cambridge, MA

Full-time - Senior

Cambridge, MA

10,001+ employees

Chemical Manufacturing

About the position

The Global Senior Marketing Manager for Tolebrutinib will spearhead innovative patient marketing and educational initiatives, focusing on enhancing stakeholder experience and market presence. This role encompasses tactical planning, patient engagement, and collaboration with various teams to drive marketing efforts, ultimately aiming to transform the lives of patients with immune challenges and other serious health conditions.

Responsibilities

• Develop and execute global patient marketing plans that support overall business objectives and brand goals.
• Support Global marketing efforts for potential MS indications (RRMS, PPMS, nr-SPMS) launches.
• Lead cross-functional project teams to drive patient marketing initiatives and ensure alignment with business objectives.
• Partner with Global Market Research to conduct market research to identify patient insights, needs, and trends that inform marketing initiatives.
• Analyze competitive landscape and patient feedback to identify opportunities for growth and improvement in patient marketing strategies.
• Lead design, development, execution, and optimization of patient unbranded disease state education program to enhance patient engagement.
• Create compelling content that resonates with patients, including digital assets, social media campaigns, and educational resources.
• Partner with local markets to localize patient campaigns for specific regional needs.
• Oversee multi-channel marketing campaigns targeting patients, caregivers, and healthcare providers.
• Collaborate with cross-functional teams to create tailored patient education materials and resources.
• Monitor and analyze campaign performance and optimize strategies based on feedback.
• Foster strong partnerships with medical affairs, public affairs/advocacy, market access, market research, legal, regulatory, and other functions to ensure aligned objectives.
• Work closely with Global medical, regulatory, and legal to ensure all marketing materials comply with industry standards and regulations.
• Manage external agencies and vendors to achieve marketing objectives.
• Champion material through Veeva submission and Global Promotional Review Board (PRB).
• Lead cross-functional project teams to drive patient marketing initiatives and ensure alignment with business objectives.

Requirements

• Bachelor's degree in marketing, Communications, or a related field.
• 5+ years' experience in product/brand management in the pharmaceutical or biopharmaceutical industries.
• Proven track record in developing and executing successful patient marketing strategies.
• Ability to quickly understand and communicate all clinical data/publications to support business objectives.
• Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams and stakeholders.

Nice-to-haves

• Strong project management skills.
• Exceptional communication and presentation skills.
• Demonstrated analytical skills, with the ability to interpret data and market insights.
• Passionate, confident, articulate, and comfortable in a team environment.
• Global or US pharmaceutical marketing and/or launch experience preferred.
• Experience with specialty products.
• Experience working with or for Patient Provider Service Teams.
• Multiple Sclerosis therapeutic area experience.
• Managing budgets and resources effectively.

Benefits

• High-quality healthcare coverage.
• Prevention and wellness programs.
• At least 14 weeks' gender-neutral parental leave.