3M - Maplewood, MN
posted 4 months ago
The Global Social Media Analyst position at 3M offers a unique opportunity to contribute to the Abrasives Systems Division (ASD) by enhancing its social media presence. This role is designed for a creative and driven individual who is eager to engage with diverse teams and leverage innovative strategies to foster community growth and engagement. As a Global Social Media Analyst, you will be responsible for defining global social media and influencer strategies, ensuring best practices are followed across various platforms. You will manage the development and publishing of social media content calendars, which includes planning, copywriting, content creation, proofreading, approvals, and scheduling, while collaborating with necessary parties, including agencies. In this role, you will act as a primary user of corporate social media tools, engaging in content publishing, competitive analysis, social moderation, asset management, and routing and approvals. You will also maintain a working document that includes relevant Frequently Asked Questions and crisis communication scenarios, which are essential for effective community management. Your responsibilities will extend to building brand awareness through ongoing community management and implementing search and engagement tactics. You will report on social media performance monthly, quarterly, and annually, tracking competitive metrics to identify areas for optimization and content opportunities. Additionally, you will conduct yearly competitive analyses to monitor the industry landscape and engage with influencers on social channels to leverage user-generated content. You will ensure synergies between organic and paid social media efforts, assisting in ad creation and coordination for both organic and paid social initiatives. Your role will also involve auditing global social channels to gather insights for localizing content and sharing best practices across regions. You will lead production and manage social media photo and video shoots, adhering to 3M's Corporate Media Policy and overall brand standards. Staying updated with the latest social trends and assisting with social media research for product launches will be key components of your role, as will providing ad-hoc support for digital media efforts and social selling strategies.