Global Strategic Marketing Leader

$136,000 - $204,000/Yr

Schneider Electric - Fort Collins, CO

Full-time - Senior

Fort Collins, CO

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Global Strategic Marketing Leader at Schneider Electric is responsible for orchestrating marketing strategies across various teams to drive demand for the Digital Grid portfolio. This role requires strong leadership, technical expertise, and communication skills to engage customers and enhance brand visibility in the utility industry. The ideal candidate will have a proven track record in data-driven marketing, collaboration with sales teams, and the ability to translate technical information into compelling marketing campaigns.

Responsibilities

• Drive DG SLT engagement, PR/media presence and thought leadership
• Design and guide execution of marketing strategies highlighting the one DG platform and individual DG portfolio products and programs to increase the quantity and quality of leads as well as brand visibility across utility industry
• Manage team of marketing contributors including program content, design, and digital marketing
• Manage third-party vendors responsible for outbound digital and account-based marketing campaigns
• Develop digital campaigns that activate and amplify product marketing and thought leadership collateral through multi-touch campaigns to engage buyers and end users at various stages of the customer journey
• Establish SEO/PPC strategy to improve search results and drive traffic
• Support DG events with digital campaigns
• Forecast, measure, analyze, refine, improve and report on impact of programs
• Efficiently manage the team budget allocation
• Work with Sales & Product Marketing to establish campaign goals, deliver creative guidance, schedules, and performance metrics
• Manage and own demand funnel metrics, Marketing qualified leads, campaign timeline, and budget of all campaigns
• Proactively animate / engage with global marketing, country marketing teams, Power & Grid segment and DG product marketing to activate, coordinate, communicate, and optimize the impact of marketing activities in various regions/countries worldwide

Requirements

• Bachelor's degree
• 10/15+ years successful marketing experience in B2B industry
• Experience developing and executing successful plans to drive pipeline growth
• Experience with CRM, marketing automation, analytics and business insight tools
• Management experience leading marketing professionals
• Excellent communication skills: both verbal and written
• Excellent planning, time management, decision making, and organization skills resulting in consistent meeting of deadlines
• Presentational experience: in-person and via webinar to internal and external audiences

Nice-to-haves

• Knowledge of utility software
• B2B sales to maximize demand creation, pipeline contribution, and product amplification
• Strong communication and influential skills and ability to work with diverse personalities
• Self-starter who is committed to the job and seeks empowerment and accountability
• Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects

Benefits

• Dental insurance
• Military leave
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance