GMC- Social Media Lead, Assistant Manager

General Motors - Warren, MI

Full-time - Mid Level

Warren, MI

5,001-10,000 employees

Transportation Equipment Manufacturing

About the position

The GMC Social Media Lead, Assistant Manager role at General Motors is a hybrid position focused on leading the social media strategy and brand engagement for the GMC brand. The successful candidate will be responsible for executing innovative social media campaigns, managing content calendars, and fostering community engagement across various platforms. This role requires a strategic thinker with a passion for social media, aiming to enhance GMC's brand presence and connect with key customer demographics.

Responsibilities

• Brief social media agencies on objectives and expectations, ensuring alignment with brand and overarching social goals and KPIs.
• Collaborate with the social agency to deliver evergreen always-on social strategy and content.
• Coordinate and maintain the social media content calendar, working closely with cross-functional teams, legal, third parties, and creative teams for key inputs.
• Lead social media channel management, ensuring adherence to proper formats and best practices.
• Lead the overarching development of loyal customer/follower base within the social media community across platforms and interest groups.
• Organize and lead meetings with internal and external partners to manage content planning, timelines, and deliverables.
• Work with team members, partner agencies, and GM departments during all phases of content development to drive successful execution.
• Collaborate with cross-functional Analytics partners and agencies to coordinate monthly metrics and insights report meetings.
• Collaborate with the media team on creative refresh timing and performance analysis.
• Lead quarterly meetings with social platform partners to discuss best practices and innovative content strategies.
• Ensure all GMC social channels reflect the proper brand tone and voice.
• Stay updated on current and emerging social media trends to inform content strategy.
• Work with global teams to align content sharing and market strategies.
• Identify opportunities for content utilization across dealer social channels.

Requirements

• 5-7+ years in social media (campaign support or community management).
• Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.).
• Strong understanding of brand language and tone of voice and articulation in social media space.
• Excellent organizational and project management skills with the ability to prioritize multiple deadlines.
• Self-starter capable of thriving in a fast-paced, evolving environment.
• Exceptional written and verbal communication, presentation, and interpersonal skills.
• Proficiency in MS PowerPoint and Excel; general knowledge of digital marketing (SEO/SEM, digital display, email) is a plus.
• Ability to work effectively with diverse teams.
• Initiative to drive results and problem-solve effectively.
• Bachelor's degree in Marketing, Public Relations, Communication, Business, or a related field.

Benefits

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents.
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family.
• Company and matching contributions to 401K savings plan to help you save for retirement.
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values.
• Tuition assistance and student loan refinancing.
• Discount on GM vehicles for you, your family and friends.