Beautylish - San Francisco, CA
posted 27 days ago
Full-time - Mid Level
San Francisco, CA
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
About the position
The Digital Marketing Manager at Good Molecules is responsible for strategizing and executing comprehensive digital marketing initiatives aimed at accelerating brand growth, acquiring new customers, driving sales, and enhancing engagement with existing customers. This role involves overseeing social media content strategy, managing a significant digital marketing budget, and optimizing website content to align with marketing strategies.
Responsibilities
- Strategize and execute all digital marketing initiatives for brand growth.
- Conceptualize and oversee social media content strategy across all channels.
- Design and conduct marketing surveys to analyze brand growth.
- Maintain a digital marketing metric database to track growth across various platforms.
- Own, update, and maintain the digital marketing calendar across all channels.
- Manage an $8m annual digital marketing budget.
- Manage paid advertisements on Instagram, TikTok, Facebook, and Pinterest.
- Optimize website content and create quarterly SEO goals.
- Plan annual sale events including marketing tactics and revenue goals.
- Source and establish social media partnerships with influencers and creators.
- Manage social media partnerships and campaign execution.
- Manage Marketing Coordinator and freelance creative team.
- Interview, negotiate, and manage third-party platforms.
Requirements
- Master's Degree or foreign equivalent in Business Analytics, Marketing, Business Administration, or a related field.
