Google Search and Media Buyer

$49,500 - $66,500/Yr

Crossroads Interactive - Baltimore, MD

Full-time - Entry Level

Remote - Baltimore, MD

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Google Search Specialist & Media Buyer will manage, optimize, and execute paid search campaigns across various platforms, primarily focusing on Google Ads for e-commerce clients in the fashion and footwear industries. This role requires a blend of creativity, data analysis, and strategic thinking to ensure high ROI for clients' advertising efforts.

Responsibilities

• Develop and implement paid search and media buying strategies that align with client goals.
• Conduct thorough keyword research, competitor analysis, and audience targeting to refine ad strategies.
• Manage daily ad budgets, bidding strategies, and adjustments to maximize ad spend efficiency and ROI.
• Use Google Analytics, Google Ads, and other tools to monitor performance metrics and provide actionable insights and reports.
• Collaborate with creative teams to test and refine ad copy and creative assets.
• Analyze performance data and identify trends to improve campaign effectiveness.
• Provide clear reports and updates to clients, explaining campaign performance and strategy adjustments.
• Stay updated on Google Ads platform updates and industry trends.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• 1-3 years of experience in Google Ads, PPC, and media buying, particularly for e-commerce clients in the fashion or footwear industries.
• Proficient in Google Ads, Google Analytics, and Excel/Google Sheets.
• Knowledge of bid management tools and tracking pixels.
• Experience with retargeting and remarketing strategies.
• Understanding of audience segmentation and A/B testing.
• Strong analytical skills and ability to interpret data to inform decisions.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and time-management skills.

Nice-to-haves

• Experience in performance-driven media buying.
• Familiarity with the fashion and footwear industries.

Benefits

• 401(k)
• Health insurance
• Paid time off
• Vision insurance
• Dental insurance