GP Market Growth Manager - Remote in Raleigh/Durham, NC

UnitedHealth Group - Raleigh, NC

Full-time - Mid Level

Remote - Raleigh, NC

Insurance Carriers and Related Activities

About the position

At UnitedHealthcare, we are dedicated to simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The Market Growth Manager will play a pivotal role in building and growing a productive, efficient, and compliant team of independent sales agents, third-party referral sources, and key internal and external strategic partners. This position is crucial in translating market strategies into specific tactics with measurable goals, and executing outreach and marketing strategies to achieve assigned sales targets across all channels. The Market Growth Manager will be responsible for mentoring and coaching key agents and agencies, ensuring they are equipped with the necessary tools and knowledge to succeed. This includes onboarding new agents, sharing UHC learning and growth tools, and designing agent-level plans to facilitate successful early launches. The role also involves managing resource distribution, engaging in outbound call campaigns, and conducting market-specific training sessions to enhance product knowledge among agents and agencies. In addition to agent development, the Market Growth Manager will focus on multi-channel growth by promoting the UHC value proposition at various events, identifying marketing opportunities based on geographic nuances, and introducing Direct to Consumer (DTC) concepts in the community. The position requires strategic outreach to providers and community organizations, building relationships with community leaders, and negotiating terms for high-impact events. Data analysis is a key component of this role, as the Market Growth Manager will research sales trends, address disenrollment issues, and strategize efficiency gains through DTC initiatives. The position also involves oversight of lead distribution and participation in internal corporate workgroups to contribute to operational improvements. Overall, the Market Growth Manager will be instrumental in driving growth and ensuring compliance within the market.

Responsibilities

• Mentor, coach, and engage key agents/agencies through ongoing business and strategy planning.
• Reach out to new agents to share UHC learning, growth tools, and value proposition.
• Design agent-level plans to sell within the first 90 days and create a successful early launch for the agent.
• Identify high performing or high potential agents to share resources such as MIRA and retail opportunities.
• Engage in outbound call campaigns to drive sales.
• Conduct market-specific trainings for key agent populations, agencies, providers, and influencers.
• Present the UHC value proposition at UHC-owned or EDC-owned events.
• Find opportunities for Direct to Consumer (DTC)-specific marketing based on geographic nuances.
• Introduce the DTC concept in the community and evaluate relationships for potential partnerships.
• Identify, train, and manage agents assigned to work on provider activities.
• Find new locations for community outreach and negotiate terms with organizations for events.
• Focus on influencing community leaders and large organizations to build relationships in high-impact locations.
• Research and monitor sales, retention, and other trends to identify compliance and leverage UHC tools for sales opportunities.
• Address disenrollment outliers and execute plan change strategies specific to the local market.
• Strategize opportunities to shift sales and/or agent management work to DTC and recommend improvements to the sales process.
• Review lead outcomes, recycle leads, and follow up on outcomes of recycled leads.
• Attend and contribute to internal UHC M&R Corporate Work Groups for operational improvements.

Requirements

• High School diploma or GED.
• State Health and Medicare Supplement/LTC insurance license must be obtained and maintained as required by state law within 90 days from hire date.
• 3+ years of sales/business development experience.
• Proficient in MS Office (Outlook, Word, Excel, PowerPoint).
• Proven success exceeding company sales goals and deliverables.
• Proven established professional relationships with local/community contacts.
• Ability to travel locally around 30% of the time.
• Ability to work evenings & weekends, when required.
• Access to reliable transportation to travel to client and/or community sites within a designated area.
• Live within a commutable distance to assigned sales territory, overnight travel as needed.

Nice-to-haves

• 1+ years of marketing or community outreach experience.
• Sales experience in the insurance industry.
• Experience in Medicare products, consumers, or managed care.
• Demonstrated knowledge of CMS marketing rules and regulations.
• Bilingual-Spanish.

Benefits

• Flexible work options for those residing in the Raleigh/Durham area of North Carolina.
• Opportunities for professional development and growth within the company.