GP Market Growth Manager

UnitedHealth Group - Raleigh, NC

Full-time - Manager

Remote - Raleigh, NC

Insurance Carriers and Related Activities

About the position

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together. The Market Growth Manager will be responsible for building and growing a productive, efficient, and compliant team of independent sales agents, third-party referral sources, and key internal and external strategic partners. They will translate market strategies into specific tactics with measurable goals, building and executing productive, efficient, and compliant outreach and marketing strategies to achieve assigned sales targets across all channels. If you reside in the Raleigh/Durham area of North Carolina, you will have the flexibility to work remotely as you take on some tough challenges. The role involves key responsibilities such as agent development, onboarding new agents, managing resource distribution, and engaging in outbound call campaigns to drive sales. Additionally, the Market Growth Manager will conduct market-specific training, present the UHC value proposition at events, and find opportunities for Direct to Consumer (DTC) marketing based on geographic nuances. The position also requires executing provider strategies, community outreach, and building influence within the community. The Market Growth Manager will analyze data to monitor sales and retention trends, address disenrollment issues, and strategize efficiency gains via DTC. They will also oversee lead distribution and contribute to operational improvements within the corporate work groups. The role demands strong relationship-building skills, effective communication, and the ability to manage conflict while driving growth and innovation in the market.

Responsibilities

• Mentor, coach and engage key agents/agencies through ongoing business and strategy planning.
• Reach out to new agents identified by the PHD to share UHC learning, growth tools and value proposition.
• Identify high performing or high potential agents to share resources such as MIRA, retail opportunities and both sales and educational events.
• Engage in outbound call campaigns to drive sales.
• Conduct market specific trainings for key agent population, agencies, providers, and influencers.
• Present the UHC value proposition at UHC-owned or EDC-owned events.
• Find opportunities for Direct to Consumer (DTC)-specific or other marketing based on geographic nuances/demographics.
• Introduce the DTC concept in the community where appropriate; evaluate the relationships to identify the right partnerships for this opportunity.
• Identify, train, and manage agents assigned to work on provider activities.
• Find new locations, negotiate terms with organizations, focusing on those large-scale or high-impact events for both DTC & Key Agents.
• Focus on influencing community leaders and large organizations, find opportunities to build relationships in high-impact locations.
• Research and monitor sales, retention, and other trends to identify compliance, leverage UHC tools for sales and retention opportunities and gaps to act upon.
• Address disenrollment outliers as well as execute on plan change strategies specific to the local market.
• Strategize opportunities to shift sales and/or agent management work to DTC; recommend potential improvements to the digital or DTC Sales process from the field perspective.
• Review lead outcomes, pull leads to recycle and redistribute for call blitzes or other outbound call initiatives, follow up on the outcome of those recycled leads.
• Attend and contribute to operational improvements, translate changes and improvements for local market.

Requirements

• High School diploma or GED
• State Health and Medicare Supplement/LTC insurance license must be obtained and maintained as required by state law within 90 days from hire date
• 3+ years of sales/business development experience
• Proficient in MS Office (Outlook, Word, Excel, PowerPoint)
• Proven success exceeding company sales goals and deliverables
• Proven established professional relationships with local/community contacts
• Ability to travel locally around 30% of the time
• Ability to work evenings & weekends, when required
• Access to reliable transportation to travel to client and/or community sites within a designated area
• Live within a commutable distance to assigned sales territory, overnight travel as needed

Nice-to-haves

• 1+ years of marketing or community outreach experience
• Sales experience in insurance industry
• Experience in Medicare products, consumers, or managed care
• Demonstrated knowledge of CMS marketing rules and regulations
• Bilingual-Spanish

Benefits

• Flexible work options
• Professional development opportunities
• Performance recognition and rewards