Graduate & Professional Enrollment Marketing Specialist

Case Western Reserve University - Cleveland, OH

Full-time - Mid Level

Cleveland, OH

Educational Services

About the position

The Graduate & Professional Enrollment Marketing Specialist at Case Western Reserve University plays a crucial role in the Graduate and Professional Enrollment Marketing Team. This position is designed for an individual who is passionate about digital marketing and has a strong understanding of data-driven strategies. The specialist will work closely with key stakeholders to execute marketing campaigns that effectively promote graduate and professional enrollment programs. The primary goal is to raise awareness, attract interest, and maintain engagement with prospective students through various digital platforms. In this role, the specialist will be responsible for monitoring relevant data and insights from colleagues and program stakeholders. This information will be used to develop creative concepts and messaging for digital campaigns across platforms such as Meta (Facebook, Instagram), LinkedIn, and Google. The specialist will not only launch these campaigns but will also continuously monitor their performance, making enhancements as necessary and providing detailed reports on campaign effectiveness. Additionally, the specialist will adapt copy to suit the specific nature of the programs and the target audiences, ensuring that all communications align with Case Western Reserve's distinct style and tone. This position requires a collaborative approach, as the specialist will work with various teams to ensure that all marketing efforts are cohesive and effective.

Responsibilities

• Collaborate with the Graduate and Professional Enrollment Marketing team and key stakeholders to understand program priorities and timelines; assist in developing marketing strategies with specified objectives and tactics.
• Develop, launch, monitor and report on digital campaigns on Meta, LinkedIn and Google. Determine key audiences and targeting approaches, develop compelling ad copy, continually review results and share insights and recommendations and report out to internal and external stakeholders.
• Provide support with messaging and copy for additional efforts, including print pieces, emails, digital ads, etc. Work with colleagues to ensure alignment between digital ad campaigns and images/design themes and messages of other outreach efforts.

Requirements

• Bachelor's degree in Marketing or a related field.
• Minimum of 2 years of experience in marketing, preferably in a digital marketing role.
• Strong writing skills with the ability to adapt copy for different audiences and platforms.

Nice-to-haves

• Experience with data analysis and reporting tools.
• Familiarity with digital marketing platforms and tools such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Knowledge of enrollment marketing strategies and best practices.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.
• Professional development opportunities.