Graphic Designer/Digital Media Specialist (HR Title: Digital Marketing Specialist I)

About the position

This role is an on-campus, in-person position. The Digital Marketing Specialist will provide creative expertise to support the marketing and promotional efforts of the Dr. Bob Smith Health Center (DBSHC). This role blends traditional graphic design skills with digital media expertise to craft impactful visuals for print and online platforms. Collaborating with university and health center staff, the designer will report directly to the Executive Director and play a key role in advancing DBSHC's outreach.

Responsibilities

• Create print materials such as brochures, posters and flyers.
• Design digital content for DBSHC website, email templates, digital monitors, social media (e.g., Facebook, Instagram, X) and PPT presentations.
• Capture/edit photography to enhance promotional materials.
• Keep organized digital folder of design assets (e.g., photos, completed projects) for Exec Director's access.
• Distribute visual assets across social media and other platforms.
• Send out event notifications via email to the campus.
• Monitor engagement metrics (e.g., likes, shares, clicks) to evaluate effectiveness and refine future designs.
• Work with campus partners and DBSHC staff to align designs with project goals and brand standards.
• Engage in co-marketing efforts with other departments as appropriate.
• Collect feedback from stakeholders at key stages to ensure accuracy and satisfaction.
• Manage multiple projects independently and with the marketing team, meeting deadlines efficiently.
• Track progress and communicate updates or challenges to the Executive Director.
• Other duties as assigned.

Requirements

• A Bachelor's degree is required.
• A degree in graphic design, art or related discipline is preferred.
• A minimum of two (2) years of experience in a professional graphic design role is required.
• Experience in a creative agency, marketing department, or a university design unit is preferred.
• Excellent interpersonal and verbal communication abilities.
• Strong written communication skills, including proficiency in editing and proofreading.
• Strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions.
• Strong organizational, planning and time management skills.
• Knowledge of digital media trends and best practices (e.g., social media design, accessibility).
• Proficiency with design software, including Adobe Creative Suite (e.g., Illustrator, InDesign, Photoshop, Dreamweaver).

Benefits

• Broad, competitive array of health and related benefits.
• Traditional benefits such as health, dental, and vision plans.
• Wide range of wellness programs.
• Array of retirement programs that benefit and protect employees and their families.
• Access to a wide variety of professional and personal development opportunities, including tuition benefits.