Wolters Kluwer - Houston, TX
posted 3 months ago
As a Graphic Designer for Digital Media at Wolters Kluwer, you will play a crucial role in the design and production of various digital marketing materials. Your responsibilities will encompass creating static and animated digital ads, social media graphics, email and web page visual designs, infographics, and eBook content. You will be expected to edit images, format text, and utilize digital photography or stock images as necessary to enhance the visual appeal of marketing materials. Managing the graphic design aspects of each project according to assigned schedules will be a key part of your role, which includes overseeing proofing and approval cycles. You will take ownership of your work and actively seek opportunities to improve both the work product and the project processes. A proactive approach to maintaining established standards of quality and content is essential. In this position, you will need to possess a strong understanding of personal computer operations and be experienced in digital marketing design. Proficiency in major desktop publishing applications such as Adobe InDesign, Illustrator, Photoshop, and Acrobat, along with Microsoft Word and PowerPoint, is required. Experience with Adobe AfterEffects is a plus. You will work collaboratively with cross-functional teams, including project managers, design colleagues, information technologists, and content experts, to ensure the successful execution of marketing projects. Your ability to allocate time efficiently and handle multiple demands and competing priorities will be critical to your success. You will ensure the quality, accuracy, and consistency of all marketing materials by carefully reviewing your work and adhering to established brand standards, legal use of trademarks, and naming conventions. Compliance with the overall brand strategy and management for the Wolters Kluwer brand is essential. You will also be responsible for researching and understanding buyer audiences to recommend appropriate image selections, maintaining and enforcing the digital asset management (DAM) system, and managing multiple projects to deliver high-quality work within deadlines. Additionally, you will collaborate closely with the marketing team to conceptualize ideas and bring digital campaigns to life, offering innovative design solutions to meet marketing goals while staying updated on design trends across various brands and marketing channels.