Wolters Kluwer - Minneapolis, MN
posted 3 months ago
As a Graphic Designer for Digital Media at Wolters Kluwer, you will play a crucial role in the design and production of various digital marketing materials. Your responsibilities will encompass creating static and animated digital ads, social media graphics, email and web page visual designs, infographics, and eBook content. You will be expected to edit images, format text, and utilize digital photography or stock images as necessary to enhance the visual appeal of the materials. Managing the graphic design aspects of each project according to assigned schedules will be a key part of your role, which includes overseeing proofing and approval cycles. Taking ownership of your work is essential, as is the ability to identify opportunities for improvement in both the work product and the project process. You will be proactive in adhering to established standards of quality and content, ensuring that all materials meet the high expectations of the organization. In this position, you will also be responsible for collaborating with cross-functional teams, including project managers, design colleagues, information technologists, and content experts. Your ability to follow internal processes for the creation, production, and approval of marketing projects will be critical. You will need to allocate your time efficiently, managing multiple demands and competing priorities while working cooperatively with others to solve conflicting perspectives collaboratively. Meeting and exceeding the expectations of internal customers will be a priority, and you will be expected to communicate effectively with them. Your production responsibilities will include ensuring the quality, accuracy, and consistency of all marketing materials by carefully reviewing your own work and adhering to established brand standards, legal use of trademarks, and naming conventions. You will comply with the overall brand strategy and management for the Wolters Kluwer brand, researching and understanding buyer audiences to recommend appropriate image selections. Maintaining and enforcing the digital asset management (DAM) system with appropriate tagging and structure will also be part of your duties, along with maintaining creative style guides and standards for team usage. Creatively, you will embrace the principles of a customer-focused, market-driven organization, working closely with the marketing team to conceptualize ideas and bring digital campaigns to life. Collaboration in the creative process will be essential, as you will be expected to offer innovative design solutions to meet marketing goals. Staying updated on design trends for various brands and marketing channels will be necessary to foster the optimization and evolution of style.