Graphic Designer

$124,800 - $145,600/Yr

Aquent - Boston, MA

Full-time

Hybrid - Boston, MA

Administrative and Support Services

About the position

Our client, a multinational pharmaceutical company, is embarking on an exciting journey to scale their production of marketing content leveraging GenAI (Generative Artificial Intelligence) capabilities. The Graphic Designer enhances the visual aspect of marketing content, working closely with the team to bring AI-generated assets to life. This role involves applying design principles to format, refine, and visually elevate content, ensuring it aligns with brand standards and marketing objectives, and maintaining a consistent visual identity across all assets created (website, social media platforms, emails, etc.). Please note this is a hybrid position based in Boston, MA. The Graphic Designer will be responsible for designing and formatting visual content, including social media posts, email campaigns, and articles. They will create graphics for product modes of action, ensuring a balance between aesthetics and information. The role requires developing engaging images for social media (LinkedIn, Meta), emails, and articles, while working closely with prompt experts and the Content Editor to integrate visual and textual content seamlessly. Participation in ideation sessions with the rest of the team, both online and in-person (Boston), is also a key aspect of this position. Applying brand guidelines to ensure consistency across all marketing assets is crucial, including maintaining a consistent look and feel for social posts such as carousels and text-based animations. The Graphic Designer will provide visual content feedback and suggestions for improvement, utilizing design software to create high-quality graphics and layouts. They will also develop and edit the format of pre-localized assets with the GenAI tool to ensure good adaptation to market/brand requirements and enhance the visual design. Engaging with customers through email marketing campaigns and social media, ensuring compelling visual content, is an essential part of the role. Additionally, leveraging advertising expertise to create visually appealing and effective ad campaigns is expected.

Responsibilities

• Design and format visual content, including social media posts, email campaigns, and articles.
• Create graphics for product modes of action, ensuring a balance between aesthetics and information.
• Develop engaging images for social media (LinkedIn, Meta), emails, and articles.
• Work closely with prompt experts and the Content Editor to integrate visual and textual content seamlessly.
• Participate in ideation sessions with the rest of the team: online and in-person (Boston).
• Apply brand guidelines to ensure consistency across all marketing assets (e.g., consistent look and feel for social posts: carousels, text-based animations, etc.).
• Provide visual content feedback and suggestions for improvement.
• Utilize design software to create high-quality graphics and layouts.
• Develop and edit format of pre-localized assets with the GenAI tool to ensure good adaptation to market/brand requirements and enhance the visual design.
• Engage with customers through email marketing campaigns and social media, ensuring compelling visual content.
• Leverage advertising expertise to create visually appealing and effective ad campaigns.

Requirements

• Pharma, Biotech, or Healthcare experience is a must-have.
• Familiarity with web design principles and responsive design.
• Experience in designing for various digital platforms and formats.
• Art direction/Craft: ability to execute and templatize is key.
• Use of Adobe Creative Suite; motion design is a plus.
• Use of Figma as the preferred web design tool.
• Understanding of how to prompt text-to-image generators.
• Collaborative, entrepreneurial, comfortable with ambiguity.
• Proficiency in Veeva and SFMC platforms.
• Strong skills in customer engagement via email and social media.
• Previous expertise in advertising, with a focus on visual content creation for marketing campaigns in the US market.
• Demonstrate ability to communicate effectively with diverse stakeholders.
• Experience in facilitating and managing co-creation sessions will be a plus.
• Ability to manage multiple projects with attention to detail.

Nice-to-haves

• Experience in facilitating and managing co-creation sessions will be a plus.

Benefits

• Excellent health and dental insurance subsidized.
• Comprehensive benefits package including 401(k), FSA's, and voluntary insurance programs.
• Vacation, Sick, and Holiday pay.
• Access to free training and continuing education.