Electrolux - Charlotte, NC

posted 2 months ago

Full-time - Mid Level
Charlotte, NC
1,001-5,000 employees
Machinery Manufacturing

About the position

In this role, you will be reporting to the U.S. Creative Lead for Electrolux & Frigidaire and will be based in Charlotte, NC. The Graphic Designer will manage the development of marketing content, focused on in-store and packaging. You will be a brand champion, ensuring all content is designed in accordance with our global brand guidelines. You will contribute to the development and execution of assets that support key product launches across all business areas globally. As a Graphic Designer, you will create content across all channels ensuring the correct assets are produced for each channel, keeping the consumer experience and consumer journey in focus. You will have a keen eye for the Brand, ensuring our brand guidelines are maintained across all marketing initiatives and communications. Your responsibilities will include supporting the functional marketing strategy by driving the delivery of high-quality assets and collaborating with key stakeholders, from planners to experience marketing in all business areas. You will design display banner ads, in-store collateral, point-of-purchase materials, brochures, website graphics, logos, and many other assets. Additionally, you will work with external agencies and teams to ensure artwork is created to specification. You will prepare and supply images for use on marketing collateral, specifically packaging and in-store related, as well as supply images in various formats and sizes to other third parties. You will also be a champion of driving scalability in our approach to content creation. Retouching and video editing skills are a plus, as they will enhance your ability to deliver compelling visual content.

Responsibilities

  • Manage the development of marketing content focused on in-store and packaging.
  • Create content across all channels ensuring the correct assets are produced for each channel.
  • Maintain brand guidelines across all marketing initiatives and communications.
  • Support the functional marketing strategy by driving the delivery of high-quality assets.
  • Collaborate with key stakeholders, from planners to experience marketing in all business areas.
  • Design display banner ads, in-store collateral, POP, brochures, website graphics, logos, and other assets.
  • Work with external agencies and teams to ensure artwork is created to specification.
  • Prepare and supply images for marketing collateral, specifically packaging and in-store related.
  • Supply images in various formats and sizes to third parties.
  • Drive scalability in the approach to content creation.

Requirements

  • Bachelor's degree in Design or related area.
  • 3+ years of professional experience in consumer-driven companies or agencies.
  • Excellent knowledge of InDesign, Illustrator, XD, Photoshop, and other Adobe Creative applications.

Nice-to-haves

  • Retouching and video editing skills.
  • Experience creating product rendering from CAD.
  • Experience with product/lifestyle photography.
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