Graphic Designer

General Kinematics Corporation • Crystal Lake, IL

396d

About The Position

General Kinematics is seeking a highly skilled and versatile Graphic Designer to join our marketing team. This role is crucial in shaping the visual identity of our brand and enhancing social media engagement across various platforms. The Graphic Designer will be responsible for creating a wide range of visual content that aligns with the company's branding and marketing objectives.

Requirements

• Bachelor's degree in Graphic Design, Marketing, or a related field; a minimum of 2 years of professional experience in a similar role.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with social media management tools.
• Strong aesthetic sense with attention to detail in design and layout.
• Exceptional organizational skills with the ability to handle multiple priorities and meet deadlines.
• Strong interpersonal and collaboration skills, with the ability to work effectively in a team environment.

Responsibilities

• Design and update brochures, email banners, blog graphics, and website visuals.
• Develop creative assets for text ads, digital ads, and print ads tailored to industry-specific audiences (recycling, foundry, mining, aggregate, etc.).
• Design booth graphics, tradeshow advertisements, pull-up banners, and large-format building graphics.
• Create equipment decals and branded materials for the internal team and contribute to logo/brand updates.
• Manage and grow General Kinematics' presence on TikTok, LinkedIn, and additional platforms.
• Develop and execute engaging content strategies to increase brand awareness and audience interaction.
• Collaborate with the marketing team to align social media campaigns with broader business objectives.
• Create detailed reports to track channel growth and effective social strategies.
• Partner with internal teams to address design needs across marketing, HR, and sales departments.
• Ensure all design work adheres to General Kinematics' branding guidelines and maintains a high standard of quality.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Merchant Wholesalers, Durable Goods
• Education Level: Bachelor's degree