Graphic Designer

Charley's Philly Steaks - Columbus, OH

Full-time - Mid Level

Columbus, OH

Food Services and Drinking Places

About the position

Gosh Enterprises is seeking a self-motivated and experienced Graphic Designer to join our dynamic team, specifically for our rapidly expanding restaurant brand, BIBIBOP. This role is pivotal in driving the creative vision and ensuring that our brand resonates with our youthful audience. The Graphic Designer will be responsible for the development and execution of high-level creative projects that enhance brand recognition and deepen our guests' relationship with BIBIBOP. Candidates should possess a thorough understanding of design principles, conceptual thinking, creative problem-solving, storytelling, and current trends in design and technology, particularly within restaurant and retail environments. In this highly collaborative and cross-functional role, the Graphic Designer will work closely with a variety of stakeholders, including designers, photographers, food stylists, and teams from architecture, construction, and operations. Strong interpersonal skills, written communication, and organizational abilities are essential for success in this position. The ideal candidate will be passionate about design and eager to contribute to a team that values creativity and innovation. The Graphic Designer will oversee the creative development of all print and digital marketing materials, pitch campaign art direction to senior leadership, and create initial designs for major brand updates across various platforms, including the app, website, menu boards, and drive-thru. Additionally, the designer will manage the mock-ups and placements of new store graphics and exterior signage, ensuring that all executions align with the brand's vision. This role also involves large-scale art design, such as store window vinyls, billboards, and murals, as well as collaborating with the Social Media Coordinator to provide creative support for social media, app, and email initiatives. A deep understanding of the BIBIBOP brand and its guests is crucial to protect core elements while innovating effectively.

Responsibilities

• Oversee creative development of all print and digital marketing vehicles
• Develop and pitch campaign art direction to senior leadership
• Create the first draft designs for major brand updates and new platforms (app, website, menu boards, drive-thru, grab-&-go)
• Manage new store graphics kit mock-ups, placements, and follow-up on final execution
• Exterior signage kit mock-ups, placements, and follow-up on final execution
• Large-scale art design (store window vinyls, billboards, murals, etc.)
• Cast vision for new platforms, store installations, story-telling opportunities, etc.
• Collaborate with the Social Media Coordinator to shape and provide creative support for social media/app/email initiatives
• Assemble compelling presentations to further the teams' understanding of brand tenets, ongoing projects, new initiatives, real estate pitches, etc.
• Have a deep understanding of the BIBIBOP brand (and the BIBIBOP guests) to protect core elements and innovate effectively

Requirements

• Bachelor's degree in Graphic Design or a related field (BFA preferred)
• Proficient experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, Lightroom)
• Portfolio or samples of work demonstrating smart, brand-building designs, ideas, and executions
• Demonstrated understanding of environment design and architectural drawings
• Experience in agency, restaurant, or retail design is beneficial
• Strong organizational skills and attention to detail
• Excellent communication skills, both written and verbal
• Ability to multitask and manage multiple projects independently

Nice-to-haves

• Experience in social media management
• Art direction experience
• Restaurant experience

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Life insurance
• Paid vacation and sick/personal days
• Quarterly bonus
• Voluntary term life insurance for employee, spouse, and children