Graphic Designer

$55,000 - $65,000/Yr

Na Brothers - Rochester, NY

Full-time - Entry Level

Rochester, NY

Real Estate

About the position

The Graphic Designer at Brothers International will focus on creating high-quality visual content for the company's internal deliverables and established brands. This role involves a diverse range of design tasks across both digital and printed media, supporting the Consumer Packaged Goods (CPG) division, particularly in freeze-dried fruit products. The designer will collaborate with the Art Director and Marketing Manager to ensure brand consistency and contribute to various marketing materials, packaging designs, and social media content.

Responsibilities

• Design a wide variety of materials across digital and printed media.
• Work with Art Director and Marketing Manager to create graphics, including illustration, photography, typography, logos, etc.
• Assist in shaping visual aspects of marketing, social media, websites, product packaging, tradeshow graphics, advertisements, and more, while maintaining brand recognition.
• Research and become familiar with competition and existing brands.
• Manage and execute internal studio projects.
• Create internal communications materials (e.g., name tags, event graphics).
• Support the social media team with original, engaging content for our freeze-dried products.
• Develop packaging designs for new and existing product lines, including private label projects.
• Interact with 3rd party vendors and manage design work through partner agency portals.
• Contribute to food and recipe-related social media content.
• Create 3D comps of CPG packaging using advanced 3D design software.
• Maintain brand consistency across all design projects.
• Create PowerPoint presentations and other corporate communications.

Requirements

• Minimum Associates' degree with a focus on graphic design, plus 2 years of relevant experience.
• Strong knowledge of Adobe Suite, particularly Photoshop, Illustrator, and InDesign.
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook).
• Experience with Premier Pro and After Effects would be a plus.
• Knowledge of digital 3D software.
• Self-starter with great communication skills.
• Ability to multi-task and easily switch gears in a fast-paced environment.
• Strong eye for visual composition.
• Knowledge of fundamental design layout principles.
• Knowledge of the printing process and setting up files for print.
• Exceptional attention to detail.
• Ability to collaborate, accept feedback, and make changes to designs.
• Ability to create mock-ups/prototypes of ideas.
• Ability to work independently and exercise sound judgment and problem-solving skills.
• Customer-centric mindset, able to view projects from the client's perspective.
• Sense of humor to create engaging social content while maintaining brand integrity.
• Adaptability to work on diverse projects, from packaging to internal communications.

Nice-to-haves

• Experience with Adobe After Effects
• Knowledge of digital 3D software