Carl Zeiss Microscopy - Hebron, KY
posted 3 months ago
The Graphic Designer at ZEISS will play a pivotal role in the Shared Services Department, focusing on both B2B and B2C marketing initiatives. This position requires a strong background in graphic design, with responsibilities spanning digital and offset printing, large format printing, in-store branding, and digital media. The ideal candidate will be a collaborative team player who is passionate about service and quality work, possessing an eye for detail and the ability to adapt to various design challenges. The Graphic Designer will be responsible for creating compelling design concepts for a variety of marketing materials, including brochures, catalogs, digital media, and trade show graphics, while ensuring adherence to ZEISS Brand Guidelines. In addition to design responsibilities, the Graphic Designer will manage project timelines and client feedback, ensuring that all projects are completed on time and within budget. This role also involves web development tasks, including the design and layout of ZEISS websites and digital banner ads. The Graphic Designer will need to stay updated on design trends and new features in Adobe Creative Suite and Generative AI, demonstrating strong concepting skills and a superior sense of typography and color. The position requires excellent organizational skills to prioritize tasks and manage multiple projects simultaneously. The Graphic Designer will also be involved in workflow management, receiving job requests, creating production schedules, and monitoring projects through all phases of production. This role is essential in maintaining the quality and consistency of ZEISS's marketing materials across various platforms.